Course Name Code Semester T+U Hours Credit ECTS
Marketing Communication and Promoion UYP 531 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. SİMA NART
Course Lecturers Prof.Dr. SİMA NART,
Course Assistants
Course Category Field Proper Education
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1
Week Course Topics Preliminary Preparation
1
2
3
4
5
6
7
8
9
10
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12
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14
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Demonstrate understanding of, and apply, basic concepts in production management and marketing
2 :Demonstrate knowledge of how managers and employees interact in organizations.
3 Recognize and explain the effect of production management and marketing on organizations and/or individuals.
4 Demonstrate the ability to be empathetic and actively listen.
5 Communicates effectly within formal and informal groups
6 Define and analyze the root cause of "production management and marketing" problems
7 Review literature professionally and propose novel research questions
8 Find proper solutions to managerial problems
9 Apply to approtiate methodological approaches to the field of production management and marketing
10 Discusses the research findings in the context of the relevant literature.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 30
1. Performans Görevi (Seminer) 20
1. Ara Sınav 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Assignment 1 12 12
Performance Task (Seminar) 1 12 12
Final examination 1 15 15
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6