Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Retaıl Management Strategıes UYP 526 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. FARUK ANIL KONUK
Dersi Verenler Prof.Dr. FARUK ANIL KONUK,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı The aim of this course is to understand how businesses use distribution channel and retailing strategies to be successful in the marketplace and gain competitive advantage and teach students distribution channels and retailing strategies.
Dersin İçeriği
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Define distribution channel, have knowledge about distribution channel members and types of distribution channels Discussion, Lecture, Testing, Homework,
2 Explain conflict and cooperation with examples. Lecture, Discussion, Testing, Homework,
3 With defining retailing concept have knowledge about types of retailers. Discussion, Lecture, Testing, Homework,
4 Have knowledge about retailing competition strategies and give examples from application. Lecture, Discussion, Homework, Testing,
5 Analyze product assortment, pricing, promotion distribution functions of retailing. Lecture, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Definition of Distribution Channel, and Membe and Types of Distribution Channel
2 Conflict and Cooperation in Distribution Channel
3 Strategies of Distribution Channel
4 Retailer, Retailing and Retailing and the Concept of Retail Sale
5 Types of Retailers and Retailing in The World
6 Retailing Strategies
7 Retailing Establishment Place ve Retail Place Decision
8 Mid-Term Exam
9 Planning Product Assortment
10 Consumer Behavior in Retailer Business
11 Purchasing Systems
12 Pricing
13 Retailing Promotion Mix
14 Case Studies
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Demonstrate understanding of, and apply, basic concepts in production management and marketing
2 :Demonstrate knowledge of how managers and employees interact in organizations.
3 Recognize and explain the effect of production management and marketing on organizations and/or individuals.
4 Demonstrate the ability to be empathetic and actively listen.
5 Communicates effectly within formal and informal groups
6 Define and analyze the root cause of "production management and marketing" problems
7 Review literature professionally and propose novel research questions
8 Find proper solutions to managerial problems
9 Apply to approtiate methodological approaches to the field of production management and marketing
10 Discusses the research findings in the context of the relevant literature.
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 40
1. Ara Sınav 60
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 25 25
Quiz 2 8 16
Assignment 1 14 14
Toplam İş Yükü 151
Toplam İş Yükü / 25 (Saat) 6,04
Dersin AKTS Kredisi 6