Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Retaıl Management Strategıes | UYP 526 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. FARUK ANIL KONUK |
Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | The aim of this course is to understand how businesses use distribution channel and retailing strategies to be successful in the marketplace and gain competitive advantage and teach students distribution channels and retailing strategies. |
Dersin İçeriği |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Define distribution channel, have knowledge about distribution channel members and types of distribution channels | Discussion, Lecture, | Testing, Homework, |
2 | Explain conflict and cooperation with examples. | Lecture, Discussion, | Testing, Homework, |
3 | With defining retailing concept have knowledge about types of retailers. | Discussion, Lecture, | Testing, Homework, |
4 | Have knowledge about retailing competition strategies and give examples from application. | Lecture, Discussion, | Homework, Testing, |
5 | Analyze product assortment, pricing, promotion distribution functions of retailing. | Lecture, Discussion, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Definition of Distribution Channel, and Membe and Types of Distribution Channel | |
2 | Conflict and Cooperation in Distribution Channel | |
3 | Strategies of Distribution Channel | |
4 | Retailer, Retailing and Retailing and the Concept of Retail Sale | |
5 | Types of Retailers and Retailing in The World | |
6 | Retailing Strategies | |
7 | Retailing Establishment Place ve Retail Place Decision | |
8 | Mid-Term Exam | |
9 | Planning Product Assortment | |
10 | Consumer Behavior in Retailer Business | |
11 | Purchasing Systems | |
12 | Pricing | |
13 | Retailing Promotion Mix | |
14 | Case Studies |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Demonstrate understanding of, and apply, basic concepts in production management and marketing | ||||||
2 | :Demonstrate knowledge of how managers and employees interact in organizations. | ||||||
3 | Recognize and explain the effect of production management and marketing on organizations and/or individuals. | ||||||
4 | Demonstrate the ability to be empathetic and actively listen. | ||||||
5 | Communicates effectly within formal and informal groups | ||||||
6 | Define and analyze the root cause of "production management and marketing" problems | ||||||
7 | Review literature professionally and propose novel research questions | ||||||
8 | Find proper solutions to managerial problems | ||||||
9 | Apply to approtiate methodological approaches to the field of production management and marketing | ||||||
10 | Discusses the research findings in the context of the relevant literature. |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 40 |
1. Ara Sınav | 60 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 25 | 25 |
Quiz | 2 | 8 | 16 |
Assignment | 1 | 14 | 14 |
Toplam İş Yükü | 151 | ||
Toplam İş Yükü / 25 (Saat) | 6,04 | ||
Dersin AKTS Kredisi | 6 |