| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Marketıng Plannıng | UYP 506 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi AYHAN SERHATERİ |
| Dersi Verenler | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The target is to explain the importance of strategic marketing planning and conduct practices with regards to strategic marketing planning. |
| Dersin İçeriği | Case analysis, industrial analysis, analysis of the competitors, phases of setting a direction to the company, cost analysis, realization of the plans, controlling plans, market share and market size will be covered in this course. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Acknowledging strategy, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Establishing appropriate plans, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | Developing solution methods, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Recognizing complex business problems within the scope of strategic thinking and finding solutions to such problems , | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | Interpretation of diagnosed problems with a businessman perception and benefiting from that perspective in order to take appropriate decisions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Customer Focused Marketing Planning | Review of the relevant parts of the textbook |
| 2 | Planning Marketing Place | Review of the relevant parts of the textbook |
| 3 | Organization Marketing Plan | Review of the relevant parts of the textbook |
| 4 | Process planning | Review of the relevant parts of the textbook |
| 5 | Review: Market environment | Review of the relevant parts of the textbook |
| 6 | Market control | Review of the relevant parts of the textbook |
| 7 | Competitor Analysis | Review of the relevant parts of the textbook |
| 8 | Sector Analysis | Review of the relevant parts of the textbook |
| 9 | EXAM | Review of the relevant parts of the textbook |
| 10 | Planning: Sales and Profit Objectives, Targets | Review of the relevant parts of the textbook |
| 11 | Strategies Development Goals by | Review of the relevant parts of the textbook |
| 12 | Application: Job Descriptions, Forecasting | Review of the relevant parts of the textbook |
| 13 | Budgeting | Review of the relevant parts of the textbook |
| 14 | Control: Planning, Performance Review, unforeseen circumstances make adjustments to | Review of the relevant parts of the textbook |
| Kaynaklar | |
|---|---|
| Ders Notu | Paney, Norton, (2004), Strategic Marketing Planning, literature Publishing, İstanbul. Goetsch, Hal, (1993), Developing, İmplementing & Managing an Effective Marketing Plan, NTC Business Boks, Chicago. |
| Ders Kaynakları | Dr. Igor Ansoff?s lecture notes |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Demonstrate understanding of, and apply, basic concepts in production management and marketing | ||||||
| 2 | :Demonstrate knowledge of how managers and employees interact in organizations. | ||||||
| 3 | Recognize and explain the effect of production management and marketing on organizations and/or individuals. | ||||||
| 4 | Demonstrate the ability to be empathetic and actively listen. | ||||||
| 5 | Communicates effectly within formal and informal groups | ||||||
| 6 | Define and analyze the root cause of "production management and marketing" problems | ||||||
| 7 | Review literature professionally and propose novel research questions | ||||||
| 8 | Find proper solutions to managerial problems | ||||||
| 9 | Apply to approtiate methodological approaches to the field of production management and marketing | ||||||
| 10 | Discusses the research findings in the context of the relevant literature. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Ödev | 25 |
| 2. Ödev | 25 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Assignment | 2 | 15 | 30 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 156 | ||
| Toplam İş Yükü / 25 (Saat) | 6,24 | ||
| Dersin AKTS Kredisi | 6 | ||