Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Marketıng Management | UYP 503 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Prof.Dr. REMZİ ALTUNIŞIK |
Dersi Verenler | Prof.Dr. REMZİ ALTUNIŞIK, |
Dersin Yardımcıları | Res. Assis. Volkan Göktaş, Res. Assis. Ayşegül Karataş |
Dersin Kategorisi | Alanına Uygun Temel Öğretim |
Dersin Amacı | The general objective of this course is to present students with marketing management process with an applied orientation. The aim of the course is to help students to gain a good grasp of major marketing issues and topics from a managerial perspective. More specifically, market dynamics and its implications for marketing management, critical aspects of consumer behavior, target market selection and positioning strategies, marketing mix elements from a managerial point of view, and recent developments in marketing thought and practice. |
Dersin İçeriği | The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Evaluates the fundamental concepts concerning marketing management in a critical manner | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
2 | Asseses the firms’s marketing environment and evaluates the suitability of environmental factors for the marketing management | Self Study, Group Study, Discussion, Question-Answer, Lecture, | Performance Task, Homework, Testing, |
3 | Analyzes the marketing mix elements in a critical manner and develops marketing programs by using suitable marketing mix elements | Self Study, Case Study, Brain Storming, Discussion, Lecture, | Performance Task, Homework, Testing, |
4 | Makes analysis for positioning in marketing and develops strategies | Question-Answer, Discussion, Drilland Practice, Case Study, Self Study, Lecture, | Performance Task, Testing, Homework, |
5 | Carries out the necessary analysis and synthesis for strategic marketing planning | Self Study, Case Study, Discussion, Lecture, | Performance Task, Homework, |
6 | Develops marketing metrics and assesses marketing performance of the firm | Lecture, Question-Answer, Discussion, Motivations to Show, Group Study, Case Study, Self Study, Problem Solving, | Performance Task, Homework, Testing, |
7 | Evaluates and makes assessment for the develepments and advances taking place in the market environment | Self Study, Case Study, Discussion, | Performance Task, Testing, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction to marketing and markating management | |
2 | Market dynamics and environmental changes affecting marketing practices | |
3 | Consumer behavior and changes in consumption patterns | |
4 | Market segmentation and target market selection procesess | |
5 | Positioning and positioning strategies | |
6 | Product policy and new product management policy | |
7 | Pricing policy and practical aspects of pricing | |
8 | Promotional policy and managerial implications | |
9 | Midterm exam | |
10 | Personal selling and sales promotions | |
11 | Distribution channels and logistic management | |
12 | Strategic marketing planning | |
13 | Marketing auditing and control | |
14 | New approaches and marketing techniques in marketing |
Kaynaklar | |
---|---|
Ders Notu | ALTUNIŞIK, R. Ş. ÖZDEMİR ve Ö. TORLAK, Pazarlama İlkeler ve Yiönetimi, Beta Yayınevi. The books cited above |
Ders Kaynakları | Cemal YÜKSELEN, Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık, 2007 |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Demonstrate understanding of, and apply, basic concepts in production management and marketing | X | |||||
2 | :Demonstrate knowledge of how managers and employees interact in organizations. | X | |||||
3 | Recognize and explain the effect of production management and marketing on organizations and/or individuals. | X | |||||
4 | Demonstrate the ability to be empathetic and actively listen. | X | |||||
5 | Communicates effectly within formal and informal groups | X | |||||
6 | Define and analyze the root cause of "production management and marketing" problems | X | |||||
7 | Review literature professionally and propose novel research questions | X | |||||
8 | Find proper solutions to managerial problems | X | |||||
9 | Apply to approtiate methodological approaches to the field of production management and marketing | X | |||||
10 | Discusses the research findings in the context of the relevant literature. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 40 |
1. Ödev | 30 |
2. Ödev | 30 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
Mid-terms | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Performance Task (Application) | 1 | 10 | 10 |
Performance Task (Seminar) | 1 | 10 | 10 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 162 | ||
Toplam İş Yükü / 25 (Saat) | 6,48 | ||
Dersin AKTS Kredisi | 6 |