Course Name Code Semester T+U Hours Credit ECTS
- EIS 535 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. TÜRKER BAŞ
Course Lecturers Prof.Dr. ALİ TAŞ,
Course Assistants

Çiğdem UĞAN

Course Category General Training
Course Objective

The idea of the creation of new products introduced to the market of the product to be produced and taken all the steps up to and throughout the new product development process and provides information on the techniques used

Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To evaluate the basic concepts of new products Lecture, Question-Answer, Discussion, Testing, Homework,
2 examines the socio-cultural factors which affecting New product development process Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 concept of New product ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
2 importance of New Products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
3 What pushes businesses to develop new products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
4 Basic concepts related to new product development process ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
5 Factors affecting new product development process ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
6 The creation of new product ideas ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
7 filtering ideas ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
8 developing new comcept and internal test ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
9 midterm
10 market analysis and economic analysis ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
11 Prototype products and testing markets ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
12 Items to be placed on the market ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
13 provided value creation with New products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
14 Reasons for failure of new products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
Resources
Course Notes <p>ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication</p>
Course Resources

THOMAS Robert J. (1993), New Product Development: Managing and Forecasting for Strategic Success
KUMAR Sameer and Promma Phrommathed (2005), New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organizational Learning and Market Conditions, Springer

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 has the information in manufacturing, marketing, management and accounting-finance functions at the level of expertise.
2 is aware of the interdisciplinary interaction related of field of expertise
3 makes teamwork and shares knowledge with his/her team in the field of expertise
4 defines problems, analyzes and provides solutions to problems
5 conducts independent research, contribute to projects and take responsibility in the field of expertise
6 sets business visions, missions, goals and targets in the field of study.
7 Questionizes the knowledge he/she has in the field of expertise
8 Related to area of expertise that have served as areas where the accumulation and transfer data using the tool to communicate with all kinds of suggestions, if necessary it can use at least one foreign language.
9 Open to professional sharing and cooperation in the field of his/her expertise.
10 is able to entry data and conduct data analysis in the field of his/her expertise
11 acts in accordance with business values and social ethics in the field of his/ her experise.
12 analyzes the relationships with stakeholders and national governments in the field of his/ her expertise.
13 makes recommendations that will contribute to field of his/her expertise.
14 is conscious about the universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety besides the field of his/her expertise.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 50
1. Performans Görevi (Seminer) 50
Total 100
1. Yıl İçinin Başarıya 20
1. Final 80
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Assignment 1 30 30
Final examination 1 20 20
Performance Task (Seminar) 1 25 25
Total Workload 171
Total Workload / 25 (Hours) 6.84
dersAKTSKredisi 7