Course Name Code Semester T+U Hours Credit ECTS
Inovasyon ve Değişim Yönetimi EIS 535 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level YUKSEK_LISANS
Course Type Optional
Course Coordinator Prof.Dr. TÜRKER BAŞ
Course Lecturers Prof.Dr. ALİ TAŞ,
Course Assistants

Çiğdem UĞAN

Course Category General Training
Course Objective

The idea of the creation of new products introduced to the market of the product to be produced and taken all the steps up to and throughout the new product development process and provides information on the techniques used

Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To evaluate the basic concepts of new products Lecture, Question-Answer, Discussion, Testing, Homework,
2 examines the socio-cultural factors which affecting New product development process Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 concept of New product ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
2 importance of New Products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
3 What pushes businesses to develop new products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
4 Basic concepts related to new product development process ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
5 Factors affecting new product development process ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
6 The creation of new product ideas ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
7 filtering ideas ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
8 developing new comcept and internal test ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
9 midterm
10 market analysis and economic analysis ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
11 Prototype products and testing markets ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
12 Items to be placed on the market ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
13 provided value creation with New products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
14 Reasons for failure of new products ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
Resources
Course Notes <p>ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication</p>
Course Resources

THOMAS Robert J. (1993), New Product Development: Managing and Forecasting for Strategic Success
KUMAR Sameer and Promma Phrommathed (2005), New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organizational Learning and Market Conditions, Springer

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Demonstrate understanding of the business fundamentals and the business functions including economics, finance, marketing, accounting and management.
2 Evaluate an organization’s strategic direction and organizational integration.
3 Identify and evaluate the logic, validity, and relevance of data and/or information.
4 Make informed and feasible conclusions and recommendations.
5 Write business documents that are clear, concise and logical.
6 Developing effective and understandable verbal communication skills
7 To develop suggestions for the sustainability of organizations and social responsibility studies.
8 Analyzing ethical conflicts and producing effective solutions.
9 Formulate strong approaches to lead others according to their individual leadership styles
10 To be able to interact effectively in teams.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 50
1. Performans Görevi (Seminer) 50
Total 100
1. Yıl İçinin Başarıya 20
1. Final 80
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Assignment 1 30 30
Final examination 1 20 20
Performance Task (Seminar) 1 25 25
Total Workload 171
Total Workload / 25 (Hours) 6.84
dersAKTSKredisi 7