| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Vısual Communıcatıon and Medıa | MCS 507 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | İngilizce |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. MELİH ZAFER ARICAN |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | This course aims to give the students the ability to work with visual communication and media principles. It is aimed to gain the skill of producing and interpreting media contents based on various techniques in visual communication. It aims to provide students with critical thinking skills as well as traditional processes and new technologies. |
| Dersin İçeriği | The emphasis will be placed on visual communication theories and visual culture elements and the investigation of visual expression processes, techniques and methods, including conceptual thinking, abstraction, concept development and movement and interaction. Visual communication and media programming will help students develop the skills they need to plan communications strategies and develop effective visual products. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Lecture, Question-Answer, Discussion, | Testing, | |
| 2 | Lecture, Question-Answer, Discussion, | Testing, | |
| 3 | Lecture, Question-Answer, Discussion, | Testing, | |
| 4 | Lecture, Question-Answer, Discussion, | Testing, | |
| 5 | Lecture, Question-Answer, Discussion, | Testing, | |
| 6 | Question-Answer, Discussion, Drilland Practice, Lecture, | Testing, | |
| 7 | Question-Answer, Discussion, Drilland Practice, Brain Storming, Self Study, Problem Solving, | Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Description of the course content, expectations and grading system; Introduction to “What is visual communication”. | |
| 2 | The science of visual communication and media | |
| 3 | Introduction to visual culture; terms, concepts | |
| 4 | Two Paradigms in Media Studies (Mainstream and Critical Approaches) | |
| 5 | Visual Communication Theories; Six Theories of Visual Communication | |
| 6 | Medium Theory (Innis, McLuhan, Postman, The Critic of Communication Technology Determinism: Williams) | |
| 7 | Midterm Exam | |
| 8 | Visual Perception And Ways Of Seeing | |
| 9 | Rhetoric Of Images, Gestalt Theory Of Visual Perception | |
| 10 | Synastic Theory Of Visual Communication, Structuralism and Semiotics | |
| 11 | Cultural Theory And Popular Culture A Reader, Postmodern Media Theory | |
| 12 | Post-structuralism and Postmodernity (Foucault, Baudrillard, Mass Media and Postmodern Culture) | |
| 13 | Media Law and Ethics The Problems Of Philosophy, The Problems Of Art | |
| 14 | Visual Analysis, Critizing Photography |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 100 |
| Toplam | 100 |
| 1. Final | 60 |
| 1. Yıl İçinin Başarıya | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 4 | 64 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
| Mid-terms | 1 | 10 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 148 | ||
| Toplam İş Yükü / 25 (Saat) | 5,92 | ||
| Dersin AKTS Kredisi | 6 | ||