| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Psychology Of Communıcatıon | GIT 328 | 6 | 1 + 2 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. BİLGEN AYDIN SEVİM |
| Dersi Verenler | Doç.Dr. BİLGEN AYDIN SEVİM, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | This course aims to reveal the role of psychology in communication process. |
| Dersin İçeriği |
|
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | He/She comprehends the connection between communication and the discipline of psychology. | Lecture, Discussion, | Testing, Homework, |
| 2 | He/She understands the factors that affect human emotions, thoughts and behaviors. | Lecture, Discussion, | Testing, Homework, |
| 3 | He/She discusses theoretical perspectives on communication psychology. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | He/She analyzes the role of psychology in communication process. | Lecture, Question-Answer, Brain Storming, | Testing, Homework, |
| 5 | He/She explains examples of the role of psychology in the communication process. | Lecture, Discussion, Drilland Practice, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to course | |
| 2 | Explanation of the concept of communication psychology | |
| 3 | Charles Darwin and human behavior | |
| 4 | Sigmund Freud and subconscious | |
| 5 | Gustave Le Bon and the psychology of the masses | |
| 6 | Edward Bernays and consent engineering | |
| 7 | Propaganda and persuasion | |
| 8 | Philip Zimbardo and Stanley Milgram experiments | |
| 9 | Frans de Waal and empathy | |
| 10 | Geoffrey Miller and the evolution of consumption | |
| 11 | Emotional capitalism | |
| 12 | Behavioral economics | |
| 13 | Neuroscience and psychology | |
| 14 | General evaluation |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Bernays, Edward (1947). The Engineering of Consent. Annals of the American Academy of Political and Social Science 250 , 1, s. 113-120. https://doi.org/10.1177%2F000271624725000116 Darwin, Charles. Türlerin Kökeni. Öner Ünalan (çev.). Ankara: Onur Yayınları. De Waal, Frans. (2014). Empati Çağı: Daha Anlayışlı Bir Toplum için Doğadan Dersler. İstanbul: Akılçelen Kitaplar. De Vos, Rich. (1996). Şefkatli Kapitalizm. A. Aktegin Sal (çev.). İstanbul: Sistem Yayıncılık. Freud, Sigmund. (2018). Bilinçaltı. İstanbul: Dorlion Yayınları. Illouz, Eva. (2011). Soğuk Yakınlıklar: Duygusal Kapitalizmin Şekillenmesi. Ö. Çağlar Aksoy (çev.). İstanbul: İletişim Yayınları. Le Bon, Gustave. (1997). Kitleler Psikolojisi. İstanbul: Hayat Yayıncılık. Lupton, Deborah. (2002). Duygusal Yaşantı: Sosyo-Kültürel Bir İnceleme. Cemal, M. (çev.). İstanbul: Ayrıntı Yayınları. Mestroviç, Stjepan. G. (1999). Duyguötesi Toplum. Yılmaz, A. (çev.). İstanbul: Ayrıntı Yayınları. Miller, Geoffrey. (2009). Tüketimin Evrimi. Gülçin Vardar (çev.). İstanbul: Alfa Bilim. Renvoise, Patrick. (2016). Nöro Marketing. İstanbul: Mediacat Yayınları. Zimbardo, Philip. (2015). Şeytan Etkisi. Canan Coşkun (çev.). İstanbul: Say Yayınları. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. | X | |||||
| 2 | To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. | X | |||||
| 3 | To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. | X | |||||
| 4 | To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. | X | |||||
| 5 | To be able to define problems related to visual communication design, to develop solutions based on evidence and research. | X | |||||
| 6 | To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. | X | |||||
| 7 | To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. | X | |||||
| 8 | To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. | X | |||||
| 9 | To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. | X | |||||
| 10 | To have knowledge about the legal regulations and procedures in the relevant field of art. | X | |||||
| 11 | To be able to follow information about visual communication design using a foreign language. | X | |||||
| 12 | To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. | X | |||||
| 13 | To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. | X | |||||
| 14 | To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. | X | |||||
| 15 | To have aesthetic awareness. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Performans Görevi (Uygulama) | 25 |
| 1. Performans Görevi (Seminer) | 25 |
| 1. Ara Sınav | 25 |
| 1. Ödev | 25 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Mid-terms | 1 | 12 | 12 |
| Quiz | 2 | 6 | 12 |
| Assignment | 1 | 12 | 12 |
| Final examination | 1 | 12 | 12 |
| Toplam İş Yükü | 132 | ||
| Toplam İş Yükü / 25 (Saat) | 5,28 | ||
| Dersin AKTS Kredisi | 5 | ||