Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Advertısıng | GIT 212 | 4 | 1 + 2 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | MERVE BOZKURT |
Dersi Verenler | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | To teach advertising design process and the advertising history for using professional works about advertise and others with practices. |
Dersin İçeriği |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Sketch the advertising design by using knowledge about process of advertising, types, techniques, etc | Lecture, Drilland Practice, Group Study, Brain Storming, Case Study, | Testing, Homework, |
2 | Manage ad process with agency structuring | Lecture, Question-Answer, Motivations to Show, Group Study, | Testing, Homework, |
3 | To demonstrate advertising knowledge his/her works. | Lecture, Group Study, Case Study, | Testing, |
4 | 4) To plan media and budget for ad | Lecture, Drilland Practice, Motivations to Show, Group Study, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | The History of Advertising | |
2 | Types and element of Advertising | |
3 | Case Study and Practice | |
4 | Advertising in terms of social, economic, cultural and legal perspective | |
5 | The Process of Advertising | |
6 | The Process of Advertising Practice | |
7 | Adverting agency and organizing | |
8 | Customer relation | |
9 | Creative unit | |
10 | Case Study and Practice | |
11 | Media Planning and Budget | |
12 | Design process | |
13 | Survey and trial methods in Ad | |
14 | Practice Presentations |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | Ambrose, G. ve Harris, P. (2012).Tipografinin Temelleri, İstanbul: Literatür Yayıncılık Ambrose, G. ve Harris, P. (2012). Görsel Tipografi Sözlüğü, İstanbul: Literatür Yayıncılık Becer, Emre (2010). Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Sarıkavak, Namık Kemal (2009). Çağdaş Tipografinin Temelleri, Ankara: Seçkin Yayıncılık www.turkcetipografitoplulugu.org |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. | ||||||
2 | To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. | ||||||
3 | To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. | ||||||
4 | To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. | ||||||
5 | To be able to define problems related to visual communication design, to develop solutions based on evidence and research. | ||||||
6 | To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. | ||||||
7 | To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. | ||||||
8 | To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. | ||||||
9 | To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. | ||||||
10 | To have knowledge about the legal regulations and procedures in the relevant field of art. | ||||||
11 | To be able to follow information about visual communication design using a foreign language. | ||||||
12 | To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. | ||||||
13 | To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. | ||||||
14 | To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. | ||||||
15 | To have aesthetic awareness. |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 25 |
2. Ödev | 25 |
1. Ara Sınav | 30 |
1. Kısa Sınav | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
Mid-terms | 1 | 6 | 6 |
Assignment | 2 | 16 | 32 |
Final examination | 1 | 10 | 10 |
Project / Design | 1 | 8 | 8 |
Toplam İş Yükü | 120 | ||
Toplam İş Yükü / 25 (Saat) | 4,8 | ||
Dersin AKTS Kredisi | 5 |