Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
New Medıa Socıal Networks and Advertısıng | ILB 632 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Doktora |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. CENGİZ ERDAL |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | to have a critical sight on advertising, new media, social network and ethics |
Dersin İçeriği | media history new media social network advertising ethics |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Analyzes the changing advertising approach. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Creates advertising campaigns in new media | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
3 | Analyzes advertising campaigns in new media. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | introduction | |
2 | history of mass communication | |
3 | history of mass comm. theories | |
4 | new media and social network | |
5 | presentatation 1 | |
6 | presentatation 2 | |
7 | presentatation 3 | |
8 | advertising | |
9 | electron,ic advertising | |
10 | advertising as languauge | |
11 | advertising design | |
12 | presentatation 4 | |
13 | presentatation 5 | |
14 | presentatation 6 |
Kaynaklar | |
---|---|
Ders Notu | Gülbuğ EROL (2007) Reklam ve Medya Planlaması Gülbuğ EROL (2012) İletişim ve Etik |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To have the theoretical knowledge and competence to the doctoral level in various fields of communication science | X | |||||
2 | To be able to follow the recent studies, development and innovations associated with the field. | X | |||||
3 | To be able to analyze and discuss the empirical and theoretical work in the field. | X | |||||
4 | To have the competence for carrying out both theoretical and practical research related to communication sciences | X | |||||
5 | To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. | X | |||||
6 | To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. | X | |||||
7 | To make the student perform publication at national and international level and be able to contribute academic literature | X | |||||
8 | Being aware of the ethical responsibility and behave accordingly through the process the studies | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Ödev | 50 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Assignment | 1 | 15 | 15 |
Final examination | 1 | 15 | 15 |
Toplam İş Yükü | 141 | ||
Toplam İş Yükü / 25 (Saat) | 5,64 | ||
Dersin AKTS Kredisi | 6 |