Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
New Medıa Socıal Networks and Advertısıng ILB 632 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı to have a critical sight on advertising, new media, social network and ethics
Dersin İçeriği media history
new media
social network
advertising
ethics
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Analyzes the changing advertising approach. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Creates advertising campaigns in new media Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Analyzes advertising campaigns in new media. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 introduction
2 history of mass communication
3 history of mass comm. theories
4 new media and social network
5 presentatation 1
6 presentatation 2
7 presentatation 3
8 advertising
9 electron,ic advertising
10 advertising as languauge
11 advertising design
12 presentatation 4
13 presentatation 5
14 presentatation 6
Kaynaklar
Ders Notu Gülbuğ EROL (2007) Reklam ve Medya Planlaması
Gülbuğ EROL (2012) İletişim ve Etik
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Ödev 50
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 15 15
Final examination 1 15 15
Toplam İş Yükü 141
Toplam İş Yükü / 25 (Saat) 5,64
Dersin AKTS Kredisi 6