| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Perceptıon Management and Persuasıon Strategıes In Publıc Relatıons and Advertısıng | BH 607 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Prof.Dr. METİN IŞIK |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | This course aims to teach the students the basic knowledge about perception management and persuasion strategies. |
| Dersin İçeriği | Perception, Perception Management, Persuasion, Persuasion Strategies |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Defines the strategies of persuasion. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Analyzes the perception management in critical approach. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction | |
| 2 | Persuasion in Today´s World | |
| 3 | Elements of Persuasion | |
| 4 | Mass Media and Persuasion | |
| 5 | Ethics and Persuasion | |
| 6 | Verbal Communication and Persuasion | |
| 7 | Nonverbal Communication and Persuasion | |
| 8 | Perception and Perception Management | |
| 9 | Elements of Perception Management | |
| 10 | Media and Perception Management I | |
| 11 | Media and Perception Management II | |
| 12 | Perception Management in Workplaces I | |
| 13 | Perception Management in Workplaces II | |
| 14 | Perception Management in Workplaces III |
| Kaynaklar | |
|---|---|
| Ders Notu | Charles Larson, (2012) Persuasion: Reception and Responsibility, CENGAGE Learning Custom Publishing |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have the theoretical knowledge and competence to the doctoral level in various fields of communication science | X | |||||
| 2 | To be able to follow the recent studies, development and innovations associated with the field. | X | |||||
| 3 | To be able to analyze and discuss the empirical and theoretical work in the field. | X | |||||
| 4 | To have the competence for carrying out both theoretical and practical research related to communication sciences | X | |||||
| 5 | To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. | X | |||||
| 6 | To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. | X | |||||
| 7 | To make the student perform publication at national and international level and be able to contribute academic literature | X | |||||
| 8 | Being aware of the ethical responsibility and behave accordingly through the process the studies | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 15 |
| 2. Ödev | 15 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 2 | 5 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 147 | ||
| Toplam İş Yükü / 25 (Saat) | 5,88 | ||
| Dersin AKTS Kredisi | 6 | ||