| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons | MYO 130 | 2 | 3 + 0 | 3 | 4 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Ön Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Öğr.Gör. NESRİN ŞENTÜRK AYDINLI |
| Dersi Verenler | Dr.Öğr.Üyesi CEMİLE DEDE, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | To give the necessary theoretical knowledge for strategic public relations management. |
| Dersin İçeriği | Definition of the concept of Public Relations;Related concepts to Public Relations; Organizational form of public relations; Tools used in Public Relations; In-house public relations; Media Relations in Public Relations; Organization in Public Relations; Corporate social responsibility; Sponsorship; Crisis Management and Public Relations; Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey,Seminar study. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Recognizes and understands the public relations disciplines, its necessity and the functions | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 2 | Recognizes related concepts and other disciplines that supporting close to public relations | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 3 | Having information about communications, internal communications, media management | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 4 | Takes on management functions of public relations departments | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 5 | Designs and implements written and visual internal and external communication tools | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 6 | Believe in universal ethical laws in public relations. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| 7 | Works cooperatively with civil society organizations | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Definition of the concept of Public Relations | |
| 2 | Related concepts to Public Relations | |
| 3 | Organizational form of public relations | |
| 4 | Tools used in Public Relations | |
| 5 | In-house public relations | |
| 6 | Media Relations in Public Relations | |
| 7 | Organization in Public Relations | |
| 8 | Midterm Exam | |
| 9 | Corporate social responsibility | |
| 10 | Sponsorship | |
| 11 | Crisis Management and Public Relations | |
| 12 | Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey. | |
| 13 | Seminar study | |
| 14 | Seminar study |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | 1. Having enough educational background in Health, Accountancy, Basic Business Administration, Management and in issues related to his/her field, acquiring conceptual and applied knowledge | X | |||||
| 2 | 2. Bu using the basic knowledge and skills acquired in his/her field of study, to have the ability to evaluate and interpret the data, to define and analyze the problems, to make solution suggestions based on evidence and proofs | X | |||||
| 3 | 3. To choose and use efficiently contemporary techniques and means as well as information technologies required for the applications related to the field of study | X | |||||
| 4 | 4. To have the capability to design, plan and realize the projects by using the vocational settings and tools in the related field of study | X | |||||
| 5 | 5. To gain the ability to produce solutions to unforeseen situations, take responsibility in teams and to have the skill to conduct individual works | X | |||||
| 6 | 6. To have a command of communication skills and foreign language in order to communicate efficiently and follow the latest developments in his/her field of study | X | |||||
| 7 | 7. To achieve an awareness of the necessity of lifelong learning and consistently self-improving besides of following the developments in science and technology | X | |||||
| 8 | 8. To have the consciousness of professional, social and universal ethics and responsibilities and show respect to historical values | X | |||||
| 9 | 9. To be aware of Business Law, Job Security, environmental protection and quality concepts | X | |||||
| 10 | 10. To become skillful at using computer hardware and software in a baseline level required by the field of study | X | |||||
| 11 | 11. To gain application skills, by making on-the-spot checks regarding the processes related to his or her field both in public and private sectors | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Kısa Sınav | 15 |
| 1. Ödev | 10 |
| 1. Ara Sınav | 60 |
| 2. Kısa Sınav | 15 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 10 | 10 |
| Performance Task (Laboratory) | 1 | 5 | 5 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 109 | ||
| Toplam İş Yükü / 25 (Saat) | 4,36 | ||
| Dersin AKTS Kredisi | 4 | ||