| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Socıal Trends In Advertısıng and Lıfe Styles | IHR 535 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. AYDA İNANÇ |
| Dersi Verenler | Doç.Dr. AYDA İNANÇ, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | The aim of this course is to enable students to have knowledge and perspective about the buying or consumption habits of consumers, changes in the social structure they are in and the lifestyles and consumption spaces affected by these changes. |
| Dersin İçeriği | As part of the course, students will learn about different forms of consumption, New consumption environments and spaces that occur within the framework of today's consumer culture, consumer consumption how they evaluate their free time as a recreational activity, advertising messages created in the context of new types of consumption, and how the messages how effect the consumers will be given and everyday examples will be discussed with theories. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To examine advertising messages that hold a mirror to new types of consumers | Discussion, | Testing, Oral Exam, Homework, |
| 2 | To perceive how social changes and trends affect people's lifestyles and consumption behavior | Question-Answer, Lecture, | Oral Exam, Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | general discussion | |
| 2 | New regulations and product placement in advertisements | |
| 3 | Reflection of changing consumer structure on advertising | |
| 4 | Reflection of changing consumer structure on advertising (continued) | |
| 5 | The relationship between everyday language and advertising | |
| 6 | Relationship of online shopping and advertising as a new lifestyle | |
| 7 | midterm | |
| 8 | Yaşam tarzı markaları ve reklamları (devam) | |
| 9 | Lifestyle brands and advertisements (continued) | |
| 10 | Social media as a new advertising medium | |
| 11 | Social media as a new advertising medium (continued) | |
| 12 | Online games and advertising relationship (Advergaming) | |
| 13 | Signs used for different segments in advertisements | |
| 14 | Signs used for different segments in advertisements (Continued) |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Robin Lent, Genevieve Tour, Selling Luxury: Connect with Affluent Customers, Unique Experiences Through Impeccable Service, and Close the Sale, Wiley,
2009,Stefania Saviolo , Antonio Marazza, Lifestyle Brands: A Guide to Aspirational Marketing, Palgrave Macmillan, 2013,Kit Yarrow, Decoding the New Consumer Mind:
How and Why We Shop and Buy, Jossey-Bass, 2014,Paco Underhill, Why We Buy: The Science of Shopping Updated and Revised for the Internet, the Global
Consumer, and Beyond, Simon & Schuster, 2008 |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Ödev | 30 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 4 | 56 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
| Mid-terms | 1 | 30 | 30 |
| Quiz | 1 | 20 | 20 |
| Assignment | 1 | 20 | 20 |
| Final examination | 1 | 30 | 30 |
| Toplam İş Yükü | 170 | ||
| Toplam İş Yükü / 25 (Saat) | 6,8 | ||
| Dersin AKTS Kredisi | 7 | ||