| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Advertısıng Socıology | IHR 536 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. AYDA İNANÇ |
| Dersi Verenler | Doç.Dr. AYDA İNANÇ, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | The aim of this course is to enable students to discuss the effects of advertising, which is an important media and consumption product, on society from a critical point of view. |
| Dersin İçeriği | In this course, the effects of advertising on the individual in the process of socialization, the methods of shaping individuals and societies, as well as the theoretical information about how they hold a mirror to societies, the effects on society will be discussed in the context of examples from everyday life and research results. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To see and discuss the advertising messages from a critical point of view | Discussion, | Testing, Homework, |
| 2 | To evaluate the negative effects of advertising and the advertising sector on society | Discussion, Question-Answer, Lecture, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | ıntroduction | |
| 2 | Culture and advertising | |
| 3 | The effects of ads on society | |
| 4 | The effects of ads on society (continued) | |
| 5 | Consumption types and critical thougts on consumption | |
| 6 | Consumption types and critical thougts on consumption (continued) | |
| 7 | midterm | |
| 8 | Advertising and social class relationship and the impact of advertising on identity building | |
| 9 | The impact of advertising messages on gender | |
| 10 | The use of celebrity and sexuality as an ad appeal in advertisements | |
| 11 | Persuasion process in advertising | |
| 12 | Social responsibility ads | |
| 13 | Impact of ads on children | |
| 14 | Political ads |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 10 |
| 2. Kısa Sınav | 20 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 10 | 20 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 30 | 30 |
| Toplam İş Yükü | 182 | ||
| Toplam İş Yükü / 25 (Saat) | 7,28 | ||
| Dersin AKTS Kredisi | 7 | ||