| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Research Methods In Communıcatıon Scıences | IHR 521 | 1 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
| Dersi Verenler | Doç.Dr. SİMGE ÜNLÜ, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The goal of this course is to provide learners to get the research methods of communication sciences. |
| Dersin İçeriği | Science, Scientific knowledge, the ethics of scientific research, scientific research methods, data acquisition and analysis. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Identify research methods. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Do qualitative and quantitative researches | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
| 3 | Identify the stages of a reseach. | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
| 4 | Develop a hyporthesize | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
| 5 | Design research. | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
| 6 | Have ethic concerns. | Discussion, Question-Answer, Lecture, | Project / Design, Homework, Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction | |
| 2 | Basic Concepts (Science, Knowledge, Objectivity etc.) | |
| 3 | The Ethics of Scientific Research | |
| 4 | The Ethics of Scientific Research Scientific Research Methods and Basic Approaches | |
| 5 | How A Reseach Question Can Be Determined? | |
| 6 | Secondary Use of Resources (Literature Search) | |
| 7 | Midterm | |
| 8 | Giving Reference | |
| 9 | Data Collection Technics 1 | |
| 10 | Data Collection Technics 2 | |
| 11 | Survey, Types of Survey, Prepare Survey Questions | |
| 12 | SPSS Programı, Data Code and Analysis | |
| 13 | Netnography | |
| 14 | Course Overview |
| Kaynaklar | |
|---|---|
| Ders Notu | Punch, Keith, F. (2005). Sosyal Araştırmalara Giriş. (Çevirenler: Dursun Bayrak, H. Bader Arslan ve Zeynep Akyüz). Ankara: Siyasal Kitabevi. |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 20 |
| 1. Proje / Tasarım | 30 |
| 2. Ödev | 20 |
| Toplam | 70 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
| Mid-terms | 1 | 10 | 10 |
| Project / Design | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 168 | ||
| Toplam İş Yükü / 25 (Saat) | 6,72 | ||
| Dersin AKTS Kredisi | 7 | ||