Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Issues and Crısıs Management | IHR 513 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. KADRİYE KOBAK |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | To study crisis management in the public relations campaigns with exercises and examples. To examine how a problem can be solved before becoming a crisis. |
Dersin İçeriği | The elements of the problem, problem solving skills, problems become crisis, basic features of crisis, types of crisis, crisis analysisi, crisis solving technics |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Specify the factors of crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Identify the solution methods of crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
3 | Identify the crisis | Question-Answer, Discussion, Lecture, | Testing, Homework, Project / Design, |
4 | Identify the differences between the problem and the crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
5 | Prepare crisis plan | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Elements of the Problem | |
2 | Dealing Ways | |
3 | A Problem Becoming Crisis | |
4 | Basic Features of Crisis | |
5 | Crisis Types | |
6 | Crisis Analysis | |
7 | Quiz | |
8 | Stages of Crisis Management | |
9 | To Do/Not To Do Lists in Crisis Management | |
10 | Crisis Committee | |
11 | Evaluation of Scenario in Crsis | |
12 | Crisis Solving Technics | |
13 | Application, Monitoring and Revision | |
14 | Project Presentations |
Kaynaklar | |
---|---|
Ders Notu | Course notes |
Ders Kaynakları | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara. Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. Sally Stewart (2004)i Medya ile İlişkiler Rehberi, MediaCat Philip Kotler (199) Kotler ve Pazarlama, (çev. Ayşe Özyağcılar) Sistem Yayıncılık Peter F. Drunker (1996), Etkin Yöneticilik (çev.Ahmet Özden-Nuray Tunalı), Eti Kitapları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
2 | To develop a capacity of analytic thinking on public relations and advertising | ||||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | ||||||
4 | To define the elements of field research on public relations and advertising areas. | ||||||
5 | To follow the new developments on corporate communication. | ||||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | ||||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | ||||||
9 | To embrace the public relations and advertising profession as a lifestyle. | ||||||
10 | To apprehend the importance of PR for image, reputation and brand |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Kısa Sınav | 10 |
1. Ödev | 15 |
1. Proje / Tasarım | 25 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 15 | 15 |
Final examination | 2 | 15 | 30 |
Oral Examination | 1 | 10 | 10 |
Toplam İş Yükü | 176 | ||
Toplam İş Yükü / 25 (Saat) | 7,04 | ||
Dersin AKTS Kredisi | 7 |