Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Issues and Crısıs Management IHR 513 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. KADRİYE KOBAK
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı To study crisis management in the public relations campaigns with exercises and examples. To examine how a problem can be solved before becoming a crisis.
Dersin İçeriği The elements of the problem, problem solving skills, problems become crisis, basic features of crisis, types of crisis, crisis analysisi, crisis solving technics
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Specify the factors of crisis Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Identify the solution methods of crisis Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Identify the crisis Question-Answer, Discussion, Lecture, Testing, Homework, Project / Design,
4 Identify the differences between the problem and the crisis Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
5 Prepare crisis plan Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Elements of the Problem
2 Dealing Ways
3 A Problem Becoming Crisis
4 Basic Features of Crisis
5 Crisis Types
6 Crisis Analysis
7 Quiz
8 Stages of Crisis Management
9 To Do/Not To Do Lists in Crisis Management
10 Crisis Committee
11 Evaluation of Scenario in Crsis
12 Crisis Solving Technics
13 Application, Monitoring and Revision
14 Project Presentations
Kaynaklar
Ders Notu Course notes
Ders Kaynakları İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara.
Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat.
Sally Stewart (2004)i Medya ile İlişkiler Rehberi, MediaCat
Philip Kotler (199) Kotler ve Pazarlama, (çev. Ayşe Özyağcılar) Sistem Yayıncılık
Peter F. Drunker (1996), Etkin Yöneticilik (çev.Ahmet Özden-Nuray Tunalı), Eti Kitapları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view.
2 To develop a capacity of analytic thinking on public relations and advertising
3 To analyze the target audience on the basis of public relations and advertising activities.
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication.
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.
7 To be aware of the fact that increasing the quality on public relations and advertising is important.
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
9 To embrace the public relations and advertising profession as a lifestyle.
10 To apprehend the importance of PR for image, reputation and brand
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 10
1. Ödev 15
1. Proje / Tasarım 25
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 15 15
Final examination 2 15 30
Oral Examination 1 10 10
Toplam İş Yükü 176
Toplam İş Yükü / 25 (Saat) 7,04
Dersin AKTS Kredisi 7