Course Name Code Semester T+U Hours Credit ECTS
Perception Management and Persuasion IHR 508 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective

The aim of this course is to define the concepts of perception and persuasion, to examine the processes of perception and persuasion of messages about communication types and to discuss in detail the perception and persuasion efforts to be created in the consumer with advertising-public relations-journalism-marketing messages.

Course Content

Getting to know some of the basic tools of rhetoric by studying studies of how messages are used to shape other people's behavior, influence their thoughts, and mobilize them is the content of the course.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 To examine the concept of perception and persuasion and its processes related to these concepts. Question-Answer, Discussion, Homework,
2 To evaluate perception and persuasion processes in the context of marketing communication messages Discussion, Question-Answer, Lecture, Testing, Oral Exam,
3 To understand the process of influence on the consumer by addressing the concept of persuasion in the context of theories Discussion, Lecture, Performance Task, Homework,
Week Course Topics Preliminary Preparation
1 Persuation as a concept H. Andaç Demirtaş Madran (2012).Tutum, Tutum Değişimi ve İkna İstanbul: Nobel Akademik Yayıncılık
2 Persuasive communication Yüksel, A. H. (2012). İkna Edici İletişim. Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları.
3 Use of body language in persuasive communication Yüksel, A. H. (2012). İkna Edici İletişim. Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları.
4 Persuasion and attitude H. Andaç Demirtaş Madran (2012).Tutum, Tutum Değişimi ve İkna İstanbul: Nobel Akademik Yayıncılık
5 Social influence in persuation H. Andaç Demirtaş Madran (2012).Tutum, Tutum Değişimi ve İkna İstanbul: Nobel Akademik Yayıncılık
6 Persuasion theories H. Andaç Demirtaş Madran (2012).Tutum, Tutum Değişimi ve İkna İstanbul: Nobel Akademik Yayıncılık
7 Midterm Exam
8 Persuasion techniques Fisher, R. Ve Shapiro, D. (2013). İkna Teknikleri: Duygularla Mantık Ötesi İkna Teknikleri, İstanbul: Sistem Yayıncılık
9 The importance of perceptions in persuation Karabulut, B. (2014). Algı yönetimi, İstanbul: Alfa Yayıncılık
10 The use of music in perception and persuation Çakır, S. (2016). Reklam ve Müzik, Ankara: Gece Kitaplığı
11 The use of colors in perception and persuation Sefer D. (2013). Bilinçaltı reklamcılık ve iletişim teknikleri. İstanbul: Gelişim Üniversitesi Yayınları
12 Perception and persuasion tactics in political communication Gültekin, M. (2016). Algı Yönetimi ve Manipülasyon. Pınar Yayıncılık, Zeybek, B. (2016). Siyasal Reklam, İkna Ve Retorik, İstanbul:Beta Yayınları
13 Film Analysis on perception and persuasion Gültekin, M. (2016). Algı Yönetimi ve Manipülasyon. Pınar Yayıncılık
14 Student presentation
Resources
Course Notes
Course Resources

 

 

H. Andaç Demirtaş Madran (2012).Tutum, Tutum Değişimi ve İkna İstanbul: Nobel Akademik Yayıncılık

Çakır, S. (2016). Reklam ve Müzik, Ankara: Gece Kitaplığı

Yüksel, A. H. (2012). İkna Edici İletişim. Eskişehir: Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları.

Fisher, R. Ve Shapiro, D. (2013). İkna Teknikleri: Duygularla Mantık Ötesi İkna Teknikleri, İstanbul: Sistem Yayıncılık

Karabulut, B. (2014). Algı yönetimi, İstanbul: Alfa Yayıncılık

Sefer D. (2013). Bilinçaltı reklamcılık ve iletişim teknikleri. İstanbul: Gelişim Üniversitesi Yayınları

Zeybek, B. (2016). Siyasal Reklam, İkna Ve Retorik, İstanbul:Beta Yayınları

Aristoteles (2016). Retorik. YapıKredi Yayınları.

Platon, Longions (2003). Siyaset ve Retorik. İz Yayıncılık

Gültekin, M. (2016). Algı Yönetimi ve Manipülasyon. Pınar Yayıncılık

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Kısa Sınav 20
2. Kısa Sınav 20
1. Ödev 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 2 10 20
Assignment 1 15 15
Oral Examination 0 10 0
Final examination 1 30 30
Total Workload 176
Total Workload / 25 (Hours) 7.04
dersAKTSKredisi 7