Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Publıc Relatıons and Publıcıty In Munıcıpalıtıes | UMS 510 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi YAKUP KÖSEOĞLU |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | Explaining the importance of public relations in municipality |
Dersin İçeriği | Municipality, Public, Public Relations, Publicity, Ability of interpersonal communication |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Describes the phenomenon of public relations | Lecture, Question-Answer, | Testing, Performance Task, |
2 | Explains the importance and function of public relations | Lecture, Question-Answer, Discussion, | Homework, |
3 | Points out importance of interpersonal communication in terms of public relations | Lecture, Question-Answer, Discussion, | Testing, |
4 | Explains the importance and function of public relations in municipalities | Discussion, Drilland Practice, Motivations to Show, Self Study, | Performance Task, |
5 | Shows the tools that used in public relations and publicity in municipalities | Lecture, Question-Answer, Discussion, Demonstration, | Performance Task, |
6 | Shows what kind of public relations activities practice in municipalities | Demonstration, Brain Storming, Case Study, Project Based Learning, | Homework, Project / Design, |
7 | Analyses of sample practices | Demonstration, Brain Storming, Case Study, Project Based Learning, | Project / Design, Performance Task, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | What is public relations? What is not it? Importance and function of public relations | |
2 | Used tools in public relations and publicity | |
3 | The importance of public relations | |
4 | Complaint methods of public in municipality. | |
5 | The aims of public relations in terms of municipalities | |
6 | Basic rules of public relations in municipalities | |
7 | Ways to know people of municipalities | |
8 | The tools used in the promotion of actions and services of municipalities | |
9 | The influence of public relations actions to corporate image in municipalities | |
10 | The organization of public relations in municipalities | |
11 | Public Relations in local governments in USA and Europe | |
12 | Plan of the municipal-oriented public relations program | |
13 | An example of “open door” as public relations practice in municipalities | |
14 | Research and Review: An example of İstanbul Metropolitan Municipality |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | X | ||||||
2 | X | ||||||
3 | X | ||||||
4 | X | ||||||
5 | |||||||
6 | X | ||||||
7 | |||||||
8 | |||||||
9 | |||||||
10 |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 25 |
1. Ödev | 37 |
2. Ödev | 38 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 20 |
1. Final | 80 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
Mid-terms | 1 | 30 | 30 |
Assignment | 2 | 5 | 10 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 178 | ||
Toplam İş Yükü / 25 (Saat) | 7,12 | ||
Dersin AKTS Kredisi | 7 |