| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons | IKY 212 | 4 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi KAZIM MERT |
| Dersi Verenler | Dr.Öğr.Üyesi KAZIM MERT, |
| Dersin Yardımcıları | Ass. Semih Ergelen |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and mission of a company, but also any product or services that are offered. With this lesson to learn the core knowledge that you need to know about public relations and the benefits that come with it. |
| Dersin İçeriği | Give information about Public Relations Teories, Public Relations Exercises and Relationship with Public Relations and Other Diciplines etc.. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Fundamental Conception | Lecture, Question-Answer, Discussion, | Homework, |
| 2 | Diachronic (Public Relations) | Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, | Homework, |
| 3 | Public Relations Teories | Lecture, Question-Answer, Discussion, | Testing, |
| 4 | Public Relations Exercises | Lecture, Question-Answer, Discussion, Role Playing, Case Study, | Homework, |
| 5 | Relationship with Public Relations and Other Diciplines | Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, | Testing, |
| 6 | Crisis Management | Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Brain Storming, | Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Fundamental Conception | Lecture Notes |
| 2 | Diachronic (Public Relations) | Lecture Notes |
| 3 | Public Relations Teories | Lecture Notes |
| 4 | Public Relations Exercises | Lecture Notes |
| 5 | Propaganda | Lecture Notes |
| 6 | Press Release | Lecture Notes |
| 7 | Relationship with Public Relations and Other Diciplines | Lecture Notes |
| 8 | Crisis Management | Lecture Notes |
| 9 | Mid Term Exam | |
| 10 | Perception Management | Lecture Notes |
| 11 | Ascendance Management | Lecture Notes |
| 12 | The Case Study 1 | |
| 13 | The Case Study 2 | |
| 14 | Result |
| Kaynaklar | |
|---|---|
| Ders Notu | Lecture Notes (Abis) |
| Ders Kaynakları | Lecture Notes |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Interprets and applies theoretical and practical information about HRM in sample situations. | X | |||||
| 2 | Interprets and applies the knowledge of other relevant disciplines from the perspective of HRM | X | |||||
| 3 | Makes a versatile and critical evaluation in the process of obtaining and using information | X | |||||
| 4 | Designs and implements research related to the field. | X | |||||
| 5 | Uses different development channels effectively. | X | |||||
| 6 | Communicates effectively when working with others | X | |||||
| 7 | Acts in accordance with social, academic and professional ethical values. | X | |||||
| 8 | Makes suggestions for the development of sensitive working environments on diversity management. | X | |||||
| 9 | Experiences the gains they have acquired practically through internships. | X | |||||
| 10 | Analyzes the Human Resources practices of the institutions where they do internship and provides them feedback. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Ödev | 30 |
| 1. Performans Görevi (Uygulama) | 10 |
| 1. Performans Görevi (Seminer) | 10 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
| Mid-terms | 1 | 5 | 5 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 5 | 5 |
| Toplam İş Yükü | 132 | ||
| Toplam İş Yükü / 25 (Saat) | 5,28 | ||
| Dersin AKTS Kredisi | 5 | ||