| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Marketıng | ISL 214 | 4 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. HAYRETTİN ZENGİN |
| Dersi Verenler | Prof.Dr. HAYRETTİN ZENGİN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Marketing is an inseperable part of today’s modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations. |
| Dersin İçeriği | The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describes and gives examples for the basic concepts regarding marketing | Lecture, Self Study, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management | Discussion, Self Study, Brain Storming, Lecture, | Testing, Homework, |
| 3 | Explains the causes of consumer behavior and derives some consclusions for the marketing management | Lecture, Self Study, Discussion, | Testing, Homework, |
| 4 | Explains marketing information system and identifies the nescessary information needs and the analysis | Self Study, Lecture, | Testing, Homework, |
| 5 | Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection | Lecture, Discussion, Question-Answer, Group Study, | Homework, Testing, |
| 6 | Analyzes the concept of marketing mix and organizes them in the context of marketing process | Group Study, Lecture, Self Study, | Homework, |
| 7 | Analyzes the marketing activities of an organization and forms the marketing programs | Self Study, Lecture, Discussion, Group Study, | Homework, Testing, |
| 8 | Defines the concepts of marketing planning and strategic marketing planning, identifies relevant concepts and develops and applies strategic marketing planning | Discussion, Lecture, Case Study, Self Study, | Testing, Homework, |
| 9 | Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs | Self Study, Case Study, Lecture, | Testing, Homework, |
| 10 | Follows the developments in the market and uses these developments in the formation of new marketing strategies | Lecture, Group Study, Question-Answer, Discussion, Case Study, | Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to marketing | |
| 2 | Marketing environment and searching for market opportunities | |
| 3 | Consumer behavior | |
| 4 | Marketing information systems and marketing research | |
| 5 | Market segmentation, target market selection and positioning | |
| 6 | Product decisions and management | |
| 7 | Price and pricing | |
| 8 | Promotion efforts: advertising, sales promotion and public relations | |
| 9 | Mid-term exam | |
| 10 | Personal selling and sales management | |
| 11 | Distribution channels and distribution policies | |
| 12 | Wholeselling and retailing | |
| 13 | Marketing management and strategic marketing planning | |
| 14 | Marketing control and social responsibility in marketing |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Interprets and applies theoretical and practical information about HRM in sample situations. | X | |||||
| 2 | Interprets and applies the knowledge of other relevant disciplines from the perspective of HRM | X | |||||
| 3 | Makes a versatile and critical evaluation in the process of obtaining and using information | X | |||||
| 4 | Designs and implements research related to the field. | X | |||||
| 5 | Uses different development channels effectively. | X | |||||
| 6 | Communicates effectively when working with others | X | |||||
| 7 | Acts in accordance with social, academic and professional ethical values. | X | |||||
| 8 | Makes suggestions for the development of sensitive working environments on diversity management. | X | |||||
| 9 | Experiences the gains they have acquired practically through internships. | X | |||||
| 10 | Analyzes the Human Resources practices of the institutions where they do internship and provides them feedback. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 100 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 15 | 15 |
| Assignment | 1 | 20 | 20 |
| Performance Task (Seminar) | 1 | 10 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 119 | ||
| Toplam İş Yükü / 25 (Saat) | 4,76 | ||
| Dersin AKTS Kredisi | 5 | ||