| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Pr and Advertısıng In Vırtual Envıroment | HIR 306 | 6 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Doç.Dr. TUĞÇE BORAN |
| Dersi Verenler | Doç.Dr. TUĞÇE BORAN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The goal of this course is to give students an adoption about the importance of the virtual environment in Public Relations. |
| Dersin İçeriği | Public relations practices in the preparation and management of the virtual environment to assimilate the principles. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describe the elements of virtual environment. | Question-Answer, Discussion, Drilland Practice, Case Study, Project Based Learning, | Testing, Homework, |
| 2 | Use the social media application in PR effectively. | Drilland Practice, Demonstration, Group Study, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
| 3 | Know the importance of interaction in PR. | Lecture, Question-Answer, Group Study, Case Study, Problem Solving, | Testing, Homework, |
| 4 | Recognize the importance role of the ads in social media. | Case Study, Problem Solving, Project Based Learning, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to the Course | |
| 2 | New approaches coming with Virtual Environment and Application Types | |
| 3 | Traditional Apps and Compare With Virtual Media | |
| 4 | Blogging and Micro Blogging | |
| 5 | The Importance of Web Sites Interface for PR | |
| 6 | In An Ideal Web Site What We Need? | |
| 7 | CASE STUDY | |
| 8 | Examples from PR in Virtual Media I | |
| 9 | Examples from PR in Virtual Media II | |
| 10 | Online Advertising Examples I | |
| 11 | Online Advertising Examples II | |
| 12 | Student Project Presentations I | |
| 13 | Student Project Presentations II | |
| 14 | Student Project Presentations III |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 3. Ödev | 20 |
| 1. Ara Sınav | 40 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Assignment | 1 | 15 | 15 |
| Oral Examination | 1 | 15 | 15 |
| Toplam İş Yükü | 171 | ||
| Toplam İş Yükü / 25 (Saat) | 6,84 | ||
| Dersin AKTS Kredisi | 5 | ||