| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Pr and Advertising In Virtual Enviroment | HIR 306 | 6 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Compulsory |
| Course Coordinator | Doç.Dr. TUĞÇE BORAN |
| Course Lecturers | Doç.Dr. TUĞÇE BORAN, |
| Course Assistants | |
| Course Category | |
| Course Objective | The goal of this course is to give students an adoption about the importance of the virtual environment in Public Relations. |
| Course Content | Public relations practices in the preparation and management of the virtual environment to assimilate the principles. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Describe the elements of virtual environment. | Question-Answer, Discussion, Drilland Practice, Case Study, Project Based Learning, | Testing, Homework, |
| 2 | Use the social media application in PR effectively. | Drilland Practice, Demonstration, Group Study, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
| 3 | Know the importance of interaction in PR. | Lecture, Question-Answer, Group Study, Case Study, Problem Solving, | Testing, Homework, |
| 4 | Recognize the importance role of the ads in social media. | Case Study, Problem Solving, Project Based Learning, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction to the Course | |
| 2 | New approaches coming with Virtual Environment and Application Types | |
| 3 | Traditional Apps and Compare With Virtual Media | |
| 4 | Blogging and Micro Blogging | |
| 5 | The Importance of Web Sites Interface for PR | |
| 6 | In An Ideal Web Site What We Need? | |
| 7 | QUIZ | |
| 8 | Examples from PR in Virtual Media I | |
| 9 | Examples from PR in Virtual Media II | |
| 10 | Online Advertising Examples I | |
| 11 | Online Advertising Examples II | |
| 12 | Student Project Presentations I | |
| 13 | Student Project Presentations II | |
| 14 | Student Project Presentations III |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 3. Ödev | 20 |
| 1. Ara Sınav | 40 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Assignment | 1 | 15 | 15 |
| Oral Examination | 1 | 15 | 15 |
| Total Workload | 171 | ||
| Total Workload / 25 (Hours) | 6.84 | ||
| dersAKTSKredisi | 5 | ||