Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Socıal Responsıbılıty HIR 302 6 3 + 3 5 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Zorunlu
Dersin Koordinatörü Doç.Dr. SİMGE ÜNLÜ
Dersi Verenler Doç.Dr. CENGİZ ERDAL, Doç.Dr. SİMGE ÜNLÜ, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Doç.Dr. AYDA İNANÇ, Doç.Dr. MUSTAFA BOSTANCI,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı This course aims to develop social responsibility and democracy understanding among student.
Dersin İçeriği Social responsibility, corporate social responsibility, corporate social responsibility strategy and management of corporate social responsibility
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Grasps the difference between corporate social responsibility and philanthropy Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Designs corporate social responsibility project. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Shapes corporate responsibility policies. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Explains the relationship between corporate social responsibility and brand management. Lecture, Question-Answer, Discussion, Homework, Project / Design, Testing,
Hafta Ders Konuları Ön Hazırlık
1 Introduction
2 Basic Concepts: social responsibility, corporate social responsibility,and philanthropy
3 The difference between social responsibility and philanthropy
4 The perception of corporate social responsibility
5 CSR and brand management
6 CSR and corporate reputation
7 CSR corporate citizanship
8 CSR policy and CSR management
9 CSR and Stakeholder Analysis
10 Employee and CSR
11 Designing CSR Project I
12 Designing CSR Project II
13 Analysing CSR Project I
14 Analysing CSR Project II
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 15
1. Ara Sınav 40
2. Ödev 15
1. Proje / Tasarım 30
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Final examination 1 20 20
Assignment 1 10 10
Toplam İş Yükü 141
Toplam İş Yükü / 25 (Saat) 5,64
Dersin AKTS Kredisi 5