Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Socıal Responsıbılıty | HIR 302 | 6 | 3 + 3 | 5 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
Dersi Verenler | Doç.Dr. CENGİZ ERDAL, Doç.Dr. SİMGE ÜNLÜ, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Doç.Dr. AYDA İNANÇ, Doç.Dr. MUSTAFA BOSTANCI, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | This course aims to develop social responsibility and democracy understanding among student. |
Dersin İçeriği | Social responsibility, corporate social responsibility, corporate social responsibility strategy and management of corporate social responsibility |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Grasps the difference between corporate social responsibility and philanthropy | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Designs corporate social responsibility project. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
3 | Shapes corporate responsibility policies. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
4 | Explains the relationship between corporate social responsibility and brand management. | Lecture, Question-Answer, Discussion, | Homework, Project / Design, Testing, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction | |
2 | Basic Concepts: social responsibility, corporate social responsibility,and philanthropy | |
3 | The difference between social responsibility and philanthropy | |
4 | The perception of corporate social responsibility | |
5 | CSR and brand management | |
6 | CSR and corporate reputation | |
7 | CSR corporate citizanship | |
8 | CSR policy and CSR management | |
9 | CSR and Stakeholder Analysis | |
10 | Employee and CSR | |
11 | Designing CSR Project I | |
12 | Designing CSR Project II | |
13 | Analysing CSR Project I | |
14 | Analysing CSR Project II |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 15 |
1. Ara Sınav | 40 |
2. Ödev | 15 |
1. Proje / Tasarım | 30 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Final examination | 1 | 20 | 20 |
Assignment | 1 | 10 | 10 |
Toplam İş Yükü | 141 | ||
Toplam İş Yükü / 25 (Saat) | 5,64 | ||
Dersin AKTS Kredisi | 5 |