| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Servıce Marketıng | HIR 025 | 0 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | Understanding that services are separate from physical goods and service and expose that businesses have their own production, management and marketing strategies. |
| Dersin İçeriği | Service marketing activities also have different characteristics due to the content of services and some characteristics that distinguish services from goods. The content of this course generally consists of examining the specific features that distinguish services from physical goods and service marketing from marketing of physical goods. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Understanding the concept of service marketing | Lecture, Drilland Practice, | Testing, Oral Exam, Homework, Portfolio, |
| 2 | Understanding the importance of service marketing | Drilland Practice, Lecture, | Homework, Oral Exam, Testing, |
| 3 | To know the differences between service marketing and physical marketing | Drilland Practice, Lecture, | Homework, Oral Exam, Testing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to services and service marketing | |
| 2 | Features of the services | |
| 3 | Main differences of service marketing | |
| 4 | 7P concept | |
| 5 | Service marketing components | |
| 6 | Service product | |
| 7 | Pricing of services | |
| 8 | Distribution in services | |
| 9 | Promotion in services | |
| 10 | Quality of service | |
| 11 | Service error and compensation | |
| 12 | Physical evidence | |
| 13 | Capacity management in services | |
| 14 | Process management in services |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | Erdoğan Koç, 2015, Hizmet Pazarlaması ve Yönetimi, İstanbul: Seçkin Yayıncılık Sevgi Ayşe Öztürk, 2013, Hizmet Pazarlaması, Kuram Uygulama ve Örnekler, Ekim Basım Yayım Leyla Özer, 2016, Hizmet Pazarlaması, İstanbul: Detay Yayıncılık |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | ||||||
| 3 | Has social reponsibility | ||||||
| 4 | Knows how to communicate effectively | ||||||
| 5 | Creates Pr and Advertising projects. | ||||||
| 7 | Manages media relations | ||||||
| 8 | Creates persuasive messages by using images and words | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 2. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 4. Ödev | 15 |
| 3. Sözlü Sınav | 15 |
| Toplam | 100 |
| 6. Final | 50 |
| 5. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Oral Examination | 1 | 10 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 136 | ||
| Toplam İş Yükü / 25 (Saat) | 5,44 | ||
| Dersin AKTS Kredisi | 5 | ||