Course Name Code Semester T+U Hours Credit ECTS
Political Communication and Campaign Management HIR 316 6 3 + 2 4 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Doç.Dr. MUSTAFA BOSTANCI
Course Lecturers Doç.Dr. MUSTAFA BOSTANCI,
Course Assistants
Course Category
Course Objective The purpose of this course is to teach students the historical development of political campaigns, the basic elements of political campaigns and the key factor of succeed in the context of political communication.
Course Content In this course, in general, we will focus on the meaning of social and political communication. Stakes of the features and elements of the campaign in the U.S., Europe and Turkey will be discussed on examples of successful campaigns.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Students learn the historical developments about the political campaigns and major political campaigns types. Lecture, Discussion, Testing, Homework,
2 Students know the basic actors of the political campaigns. Lecture, Discussion, Testing, Homework,
3 Students separate the basic elements and factors and effects of modern and post modern election campaigns. Lecture, Discussion, Testing, Homework,
4 Students know the differences in between the political campaigns in USA and Europe. Lecture, Discussion, Testing, Homework,
5 Students become the person who molding public opinion. Lecture, Discussion, Testing, Homework,
6 Students can organize a group of politics and then communicate with target groups and leaders of campaigns. Discussion, Lecture, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to Political Communication
2 Political Communication and Political Campaigns
3 Campaign Types and Management of Campaign.
4 Owners of Political Campaigns: Political Parties, Candidates, Power and Governing Bodies, Interest Groups, Social Movements.
5 Development of Political Campaigns in the United States and continental Europe, Features: Basic Examples
6 Political Campaigns and Mediatization of Politics.
7 Americanization of Politics.
8 Quiz
9 Elements of Political Campaign II: Face-to-face communication, the use of media, public relations practices, political ads, public opinion
10 Elements of Political Campaigns: Political discussions, Political Consultancy Services, New Communication Technologies
11 Political Advertising: Political advertising types, Political advertising / political marketing relationship.
12 Development of Political Campaigns in Turkey and of Features.
13 Campaign Examples in Turkey I
14 Campaign Examples in Turkey II
Course Notes Oya Tokgöz (2002) Seçimler, Siyasal Reklamlar ve Siyasal İletişim. Ankara: İmge. <br>Yusuf Devran (2004) Mesaj, Strateji ve Taktikler, Siyasal Kampanya Yönetimi. İstanbul: Odak İletişim.
Course Resources Necati Özkan (2002) Türkiye´den ve Dünyadan Örneklerle Seçim Kazandıran Kampanyalar. İstanbul: Mediacat Yayınları.
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
2. Kısa Sınav 20
1. Sözlü Sınav 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 1 5 5
Oral Examination 1 5 5
Final examination 1 15 15
Total Workload 136
Total Workload / 25 (Hours) 5.44
dersAKTSKredisi 5