| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Polıtıcal Communıcatıon and Campaıgn Management | HIR 316 | 6 | 3 + 2 | 4 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
| Dersi Verenler | Doç.Dr. MUSTAFA BOSTANCI, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The purpose of this course is to teach students the historical development of political campaigns, the basic elements of political campaigns and the key factor of succeed in the context of political communication. |
| Dersin İçeriği | In this course, in general, we will focus on the meaning of social and political communication. Stakes of the features and elements of the campaign in the U.S., Europe and Turkey will be discussed on examples of successful campaigns. |
| Kalkınma Amaçları |
|---|
|
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Students learn the historical developments about the political campaigns and major political campaigns types. | Lecture, Discussion, | Testing, Homework, |
| 2 | Students know the basic actors of the political campaigns. | Lecture, Discussion, | Testing, Homework, |
| 3 | Students separate the basic elements and factors and effects of modern and post modern election campaigns. | Lecture, Discussion, | Testing, Homework, |
| 4 | Students know the differences in between the political campaigns in USA and Europe. | Lecture, Discussion, | Testing, Homework, |
| 5 | Students become the person who molding public opinion. | Lecture, Discussion, | Testing, Homework, |
| 6 | Students can organize a group of politics and then communicate with target groups and leaders of campaigns. | Discussion, Lecture, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to Political Communication | |
| 2 | Political Communication and Political Campaigns | |
| 3 | Campaign Types and Management of Campaign. | |
| 4 | Owners of Political Campaigns: Political Parties, Candidates, Power and Governing Bodies, Interest Groups, Social Movements. | |
| 5 | Development of Political Campaigns in the United States and continental Europe, Features: Basic Examples | |
| 6 | Political Campaigns and Mediatization of Politics. | |
| 7 | Americanization of Politics. | |
| 8 | Quiz | |
| 9 | Elements of Political Campaign II: Face-to-face communication, the use of media, public relations practices, political ads, public opinion | |
| 10 | Elements of Political Campaigns: Political discussions, Political Consultancy Services, New Communication Technologies | |
| 11 | Political Advertising: Political advertising types, Political advertising / political marketing relationship. | |
| 12 | Development of Political Campaigns in Turkey and of Features. | |
| 13 | Campaign Examples in Turkey I | |
| 14 | Campaign Examples in Turkey II |
| Kaynaklar | |
|---|---|
| Ders Notu | Oya Tokgöz (2002) Seçimler, Siyasal Reklamlar ve Siyasal İletişim. Ankara: İmge. Yusuf Devran (2004) Mesaj, Strateji ve Taktikler, Siyasal Kampanya Yönetimi. İstanbul: Odak İletişim. |
| Ders Kaynakları | Necati Özkan (2002) Türkiye´den ve Dünyadan Örneklerle Seçim Kazandıran Kampanyalar. İstanbul: Mediacat Yayınları. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 2. Kısa Sınav | 20 |
| 1. Sözlü Sınav | 10 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Oral Examination | 1 | 5 | 5 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 136 | ||
| Toplam İş Yükü / 25 (Saat) | 5,44 | ||
| Dersin AKTS Kredisi | 5 | ||