Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Advertısıng Language Analysıs | HIR 008 | 0 | 3 + 0 | 3 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. AYDA İNANÇ |
Dersi Verenler | Doç.Dr. AYDA İNANÇ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | Meaning creation in advertising and message analyzing will be studied. |
Dersin İçeriği | Subjects such advertisement analysis, meaning creation, semiology will be discussed. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Comprehends the importance of message creating | Lecture, Discussion, Drilland Practice, Group Study, Case Study, Project Based Learning, | Testing, Homework, Project / Design, |
2 | Comprehends the elements of analysis | Lecture, Drilland Practice, Case Study, Problem Solving, Project Based Learning, | Testing, Homework, Project / Design, |
3 | Tells the elements of advertisement language | Lecture, Drilland Practice, Group Study, Project Based Learning, | Oral Exam, Project / Design, |
4 | Comprehends the importance of semiology | Lecture, Question-Answer, Drilland Practice, Case Study, | Project / Design, Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | advertising as an ideological discourse | |
2 | Advertising as an ideological discourse | |
3 | advertising as an ideological discourse | |
4 | advertising discourse | |
5 | advertising ethics | |
6 | effects of advertising on society | |
7 | effects of advertising on society | |
8 | relationship between advertising and gender roles | |
9 | advertising on children | |
10 | advertising and sensory organs | |
11 | advertising analyses | |
12 | advertising analyses | |
13 | advertising analysis | |
14 | advertising analysis |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | Reklamların Dili - Reklamlarda Anlam ve İdeolojiReklam ve halkla ilişkilerde hedef kitle – Füsun Topsümer |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 30 |
1. Sözlü Sınav | 10 |
2. Sözlü Sınav | 10 |
1. Ara Sınav | 50 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
Hours for off-the-classroom study (Pre-study, practice) | 14 | 2 | 28 |
Mid-terms | 1 | 15 | 15 |
Assignment | 1 | 5 | 5 |
Project / Design | 1 | 10 | 10 |
Final examination | 1 | 20 | 20 |
Quiz | 2 | 5 | 10 |
Toplam İş Yükü | 130 | ||
Toplam İş Yükü / 25 (Saat) | 5,2 | ||
Dersin AKTS Kredisi | 5 |