Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Advertısıng Language Analysıs HIR 008 0 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. AYDA İNANÇ
Dersi Verenler Doç.Dr. AYDA İNANÇ,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

Meaning creation in advertising and message analyzing will be studied.

Dersin İçeriği

Subjects such advertisement analysis, meaning creation, semiology will be discussed. 

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Comprehends the importance of message creating Lecture, Discussion, Drilland Practice, Group Study, Case Study, Project Based Learning, Testing, Homework, Project / Design,
2 Comprehends the elements of analysis Lecture, Drilland Practice, Case Study, Problem Solving, Project Based Learning, Testing, Homework, Project / Design,
3 Tells the elements of advertisement language Lecture, Drilland Practice, Group Study, Project Based Learning, Oral Exam, Project / Design,
4 Comprehends the importance of semiology Lecture, Question-Answer, Drilland Practice, Case Study, Project / Design, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 advertising as an ideological discourse
2 Advertising as an ideological discourse
3 advertising as an ideological discourse
4 advertising discourse
5 advertising ethics
6 effects of advertising on society
7 effects of advertising on society
8 relationship between advertising and gender roles
9 advertising on children
10 advertising and sensory organs
11 advertising analyses
12 advertising analyses
13 advertising analysis
14 advertising analysis
Kaynaklar
Ders Notu
Ders Kaynakları

Reklamların Dili - Reklamlarda Anlam ve İdeoloji

Reklam ve halkla ilişkilerde hedef kitle – Füsun Topsümer

 
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 30
1. Sözlü Sınav 10
2. Sözlü Sınav 10
1. Ara Sınav 50
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 2 28
Mid-terms 1 15 15
Assignment 1 5 5
Project / Design 1 10 10
Final examination 1 20 20
Quiz 2 5 10
Toplam İş Yükü 130
Toplam İş Yükü / 25 (Saat) 5,2
Dersin AKTS Kredisi 5