Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Advertısıng Photography HIR 013 0 3 + 2 4 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü ERTUĞRUL ATİLLA BALIKÇIOĞLU
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı The aim of this course is giving the main principles of advertisement photography and usage of natural and artificial light
Dersin İçeriği Advertising, advertising photography, tools and theoretical information about the application to display and use of the applications. Display advertising photo shooting techniques. Photographing an object with being respectful to its nature and usage of creatve techniques.
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Can apply main principles of advertisement and presentation. Lecture, Drilland Practice, Motivations to Show, Testing, Homework, Project / Design, Performance Task,
2 Can interprete advertisement and presentation photos. Lecture, Question-Answer, Discussion, Demonstration, Motivations to Show, Case Study, Lab / Workshop, Testing, Homework, Project / Design,
3 Can use light sources in advertisement and presentation photograpy Lecture, Drilland Practice, Motivations to Show, Case Study, Self Study, Testing, Homework, Project / Design,
4 Can adept an issue on advertisement photos. Lecture, Demonstration, Motivations to Show, Case Study, Testing, Homework, Project / Design, Performance Task,
5 Can improve diffent techniques and get experimental results Lecture, Drilland Practice, Demonstration, Motivations to Show, Lab / Workshop, Project Based Learning, Testing, Homework, Project / Design,
6 Can relate different arts Lecture, Demonstration, Motivations to Show, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Introduction, what is the product and the use of photo
2 Product photo for commercial purposes, use of the advertising industry and examples from around the world
3 Product photo shoot Preparation
4 Usage of light in Advertisement photography
5 Usage of natural inlight in advertisement photography
6 Using of artificial light
7 Using of comlicated lights, stillife panel study
8 Lighting in portrait
9 Product of the metal surface gravity of the liquid and glass products
10 Reproduction techniques,warm Light and Light of the product in a different color temperature to use in shooting
11 Work practice, assessment
12 Work practice, assessment
13 Work practice, assessment
14 Work practice, assessment
Kaynaklar
Ders Notu
Ders Kaynakları Pro-Lighting, A Guide to Professional lighting techniques, ISBN: 2-88046-322-X
Child, John-Galer. Photographic Lighting, Oxford:Focal Press, 2000.
Grey, Christopher. Master Lighting Guide For Portrait Photographers, Amherst Media, 2004
Hicks,Roger., Schultz, Frances. Photographing People: Portraits, Fashion, Glamur, Rotovision, 2006.
Hicks,Roger.,Nisperos, Christopher. Hollywood Portraits, Rotovision 2007.
Hicks,Roger., Schultz, Frances. Pro Lighting-Still Life A Guide Professional Lighting Tecniques, Rotovision, 2001.
Osman Ürper, Reklam Fotoğrafçılığı, Say Yayınları - İstanbul, ISBN 978-975-605-02-0096-6
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 20
1. Ödev 20
2. Ödev 20
3. Ödev 20
4. Ödev 20
Toplam 100
1. Yıl İçinin Başarıya 60
1. Final 40
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 5 80
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 4 3 12
Final examination 1 3 3
Toplam İş Yükü 137
Toplam İş Yükü / 25 (Saat) 5,48
Dersin AKTS Kredisi 5