Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Advertısıng Photography | HIR 013 | 0 | 3 + 2 | 4 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | ERTUĞRUL ATİLLA BALIKÇIOĞLU |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | The aim of this course is giving the main principles of advertisement photography and usage of natural and artificial light |
Dersin İçeriği | Advertising, advertising photography, tools and theoretical information about the application to display and use of the applications. Display advertising photo shooting techniques. Photographing an object with being respectful to its nature and usage of creatve techniques. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Can apply main principles of advertisement and presentation. | Lecture, Drilland Practice, Motivations to Show, | Testing, Homework, Project / Design, Performance Task, |
2 | Can interprete advertisement and presentation photos. | Lecture, Question-Answer, Discussion, Demonstration, Motivations to Show, Case Study, Lab / Workshop, | Testing, Homework, Project / Design, |
3 | Can use light sources in advertisement and presentation photograpy | Lecture, Drilland Practice, Motivations to Show, Case Study, Self Study, | Testing, Homework, Project / Design, |
4 | Can adept an issue on advertisement photos. | Lecture, Demonstration, Motivations to Show, Case Study, | Testing, Homework, Project / Design, Performance Task, |
5 | Can improve diffent techniques and get experimental results | Lecture, Drilland Practice, Demonstration, Motivations to Show, Lab / Workshop, Project Based Learning, | Testing, Homework, Project / Design, |
6 | Can relate different arts | Lecture, Demonstration, Motivations to Show, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction, what is the product and the use of photo | |
2 | Product photo for commercial purposes, use of the advertising industry and examples from around the world | |
3 | Product photo shoot Preparation | |
4 | Usage of light in Advertisement photography | |
5 | Usage of natural inlight in advertisement photography | |
6 | Using of artificial light | |
7 | Using of comlicated lights, stillife panel study | |
8 | Lighting in portrait | |
9 | Product of the metal surface gravity of the liquid and glass products | |
10 | Reproduction techniques,warm Light and Light of the product in a different color temperature to use in shooting | |
11 | Work practice, assessment | |
12 | Work practice, assessment | |
13 | Work practice, assessment | |
14 | Work practice, assessment |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | Pro-Lighting, A Guide to Professional lighting techniques, ISBN: 2-88046-322-X Child, John-Galer. Photographic Lighting, Oxford:Focal Press, 2000. Grey, Christopher. Master Lighting Guide For Portrait Photographers, Amherst Media, 2004 Hicks,Roger., Schultz, Frances. Photographing People: Portraits, Fashion, Glamur, Rotovision, 2006. Hicks,Roger.,Nisperos, Christopher. Hollywood Portraits, Rotovision 2007. Hicks,Roger., Schultz, Frances. Pro Lighting-Still Life A Guide Professional Lighting Tecniques, Rotovision, 2001. Osman Ürper, Reklam Fotoğrafçılığı, Say Yayınları - İstanbul, ISBN 978-975-605-02-0096-6 |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 20 |
1. Ödev | 20 |
2. Ödev | 20 |
3. Ödev | 20 |
4. Ödev | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 5 | 80 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 4 | 3 | 12 |
Final examination | 1 | 3 | 3 |
Toplam İş Yükü | 137 | ||
Toplam İş Yükü / 25 (Saat) | 5,48 | ||
Dersin AKTS Kredisi | 5 |