1. Education Information System
  2. Public Relations and Advertising (Ma)
  3. New Media, Social Networks and Public Relations (2020 - 2021)
Course Name Code Semester T+U Hours Credit ECTS
New Media, Social Networks and Public Relations HIR 510 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. TUĞÇE BORAN
Course Lecturers Doç.Dr. TUĞÇE BORAN,
Course Assistants
Course Category Field Proper Education
Course Objective

Adopt strategies of new media and social net in public relations.
Course Content

Differences between traditional media and new media.
Usage habit of social nets.
Social Media´s Effect on Media Planning
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines differences between traditional media and new media. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Recognize the importance of social media for public relations Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Practice social media strategies about public relations Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Defines the factors of social media management Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction
2 Communication Theories
3 Differences Between Traditional Media and New Media
4 Usage Habit of Social Media
5 Media Tools, Representation And Democracy
6 New Public Relations Approaches About Social Media-I
7 New Public Relations Approaches About Social Media-II
8 Corporate Communication in New Media
9 Crisis Management in New Media
10 Social Media´s Effects on Media Planning
11 Propaganda and Lobbying in New Media
12 Project I
13 Project II
14 General Review
Resources
Course Notes <p>Deniz Yengin (edit&ouml;r) 2012, Yeni medya ve, Anahtar Kitaplar</p>
Course Resources

Sanal ortamda halkla ilişkiler – İdil Sayımer

İnternet çağında kurumsal iletişim – Ebru Uzunoğlu
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 20
2. Ödev 20
3. Ödev 20
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 1 15 15
Project / Design 1 15 15
Final examination 1 20 20
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6