| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Corporate Identıty, Image and Reputatıon Management | HIR 504 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. METİN IŞIK |
| Dersi Verenler | Doç.Dr. CENGİZ ERDAL, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | Create corporate identity and adopt strategies of image and reputation management. |
| Dersin İçeriği | Importance of corporate identity and facts Management of reputation and image relationship Strategies of image and reputation |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Defines corporate identity elements. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Comprehend image and reputation relationship. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Recognize the importance of image in trademark | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Defines elements of reputation management | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 5 | Comprehend strategies of reputation management | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction | |
| 2 | Project Management | |
| 3 | Corporate Identity Factors | |
| 4 | New Media, Image and Reputation Management | |
| 5 | Public Relations and Reputation Management I | |
| 6 | Public Relations and Reputation Management II | |
| 7 | Affects of Internal Communication on İmage & Corporate Identity | |
| 8 | Brand & Reputation Management | |
| 9 | Corporate Reputation and Individual Reputation Relationship | |
| 10 | Presentation Technique | |
| 11 | Social Responsibility and Reputation Relationship | |
| 12 | Crisis Management and Reputation Management Relationship | |
| 13 | Project Presentations of Students I | |
| 14 | Project Presentations of Students II |
| Kaynaklar | |
|---|---|
| Ders Notu | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara Alison Theaker (2012), The Public Relations Handbook, Routledge Paul Messaris ( 1997), Visual Persuasion, Sage |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 15 |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 15 |
| 1. Proje / Tasarım | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 141 | ||
| Toplam İş Yükü / 25 (Saat) | 5,64 | ||
| Dersin AKTS Kredisi | 6 | ||