Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Event Management | HIR 515 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
Dersi Verenler | Doç.Dr. SİMGE ÜNLÜ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | Events in public relations covers previously scheduled presentations, performances, celebrations, etc. The event management, describes the process of providing a smoothly flow of all activities and organizations. The aim of this course is to provide students have deep knowledge about event planning and appliying in public relations. |
Dersin İçeriği | This course comprises of basic concepts and definitions about event management besides event types, event process, media usage, etc. in public relations. It also presents sample practices from various events. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Will have detailed information about events in public relations. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, |
2 | Can plan the events | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, |
3 | Can use the media effectively during the event process | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, |
4 | Dominate the protocol rules about event management | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, |
5 | Could perform the sample event applications | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | The concept and content of event | |
2 | Types of event | |
3 | The process of event planning | |
4 | The models of event management | |
5 | Media relations in event management | |
6 | The use of digital technologies in event management | |
7 | Midterm exam | |
8 | Budgeting in event management | |
9 | Protocol principles and types in event management | |
10 | Protocol rules in event management 1 | |
11 | Protocol rules in event management 2 | |
12 | Risks, issues and crises in events | |
13 | Sample event management applications | |
14 | Final exam |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | Bladen, C., Kennell, J., Abson, E. & a Wilde, N. (2012). Events Management. Routledge. Gültekin, B. (2012). Üniversitelerde Halkla İlişkiler ve Etkinlik Yönetimi Modelleri. İstanbul: Nobel Yayıncılık. Kılanç, R. Ö. (2014). Halkla İlişkiler ve Etkinlik Yönetimi. Kriter Yayınları. Pira, A. (2004).Etkinlik Yönetimi. İstanbul: Mediacat Yayınları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
10 | To Apprehend the importance of PR for image, reputation and brand | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Ödev | 10 |
1. Proje / Tasarım | 25 |
2. Ödev | 15 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 10 | 10 |
Assignment | 2 | 10 | 20 |
Final examination | 1 | 25 | 25 |
Project / Design | 1 | 10 | 10 |
Toplam İş Yükü | 161 | ||
Toplam İş Yükü / 25 (Saat) | 6,44 | ||
Dersin AKTS Kredisi | 6 |