Course Name Code Semester T+U Hours Credit ECTS
Event Management HIR 515 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Doç.Dr. SİMGE ÜNLÜ,
Course Assistants
Course Category
Course Objective Events in public relations covers previously scheduled presentations, performances, celebrations, etc. The event management, describes the process of providing a smoothly flow of all activities and organizations. The aim of this course is to provide students have deep knowledge about event planning and appliying in public relations.
Course Content This course comprises of basic concepts and definitions about event management besides event types, event process, media usage, etc. in public relations. It also presents sample practices from various events.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Will have detailed information about events in public relations. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Testing, Homework,
2 Can plan the events Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Testing, Homework,
3 Can use the media effectively during the event process Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Testing, Homework,
4 Dominate the protocol rules about event management Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Testing, Homework,
5 Could perform the sample event applications Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 The concept and content of event
2 Types of event
3 The process of event planning
4 The models of event management
5 Media relations in event management
6 The use of digital technologies in event management
7 Midterm exam
8 Budgeting in event management
9 Protocol principles and types in event management
10 Protocol rules in event management 1
11 Protocol rules in event management 2
12 Risks, issues and crises in events
13 Sample event management applications
14 Final exam
Resources
Course Notes
Course Resources Bladen, C., Kennell, J., Abson, E. & a Wilde, N. (2012). Events Management. Routledge.
Gültekin, B. (2012). Üniversitelerde Halkla İlişkiler ve Etkinlik Yönetimi Modelleri. İstanbul: Nobel Yayıncılık.
Kılanç, R. Ö. (2014). Halkla İlişkiler ve Etkinlik Yönetimi. Kriter Yayınları.
Pira, A. (2004).Etkinlik Yönetimi. İstanbul: Mediacat Yayınları
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 10
1. Proje / Tasarım 25
2. Ödev 15
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 2 10 20
Final examination 1 25 25
Project / Design 1 10 10
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6