| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Political Communication Campaigns | HIR 509 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. METİN IŞIK |
| Course Lecturers | |
| Course Assistants | Res. Ass. Damla Karsu Cesur |
| Course Category | |
| Course Objective | This lecture aims to give theory and practice of political communication within chronological and media perspective. On the other hand discussions of the course will continue researching, discussing and designing political communication campaigns. |
| Course Content | political communication Political advertising media and political communication politcal advertising and analysis of campaigns study on the political campaignc on a chronological way |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | valid for all weeks | Lecture, Question-Answer, Project Based Learning, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Theoretical base and inrtoduction to the lecture | |
| 2 | Introduction to the political science, hegemony, state, society | |
| 3 | Ancient times and political communication; analysis of the regimes | |
| 4 | Political communication in Middle and New Ages; analysis of the regimes | |
| 5 | Analysis of the regimes in modern world | |
| 6 | Presentations | |
| 7 | Political communication, Political actors; The connections among the political actors, intitutions and society | |
| 8 | Types of political communication and their functions | |
| 9 | Political campaigns in historical development | |
| 10 | Steps in campaigns | |
| 11 | Presentations | |
| 12 | Polical marketing and advertisind in mainstream and critical media st. | |
| 13 | Book report | |
| 14 | Institutionalized political communication and screened politics |
| Resources | |
|---|---|
| Course Notes | Aysel Aziz, Siysal İletişim<br>Ferruh Uztuğ, Siyasal İletişim<br>Emine Yavaşgel, Siyasi iletişim<br>David Thomson, Siyasi Düşünce Tarihi<br>Ayferi Göze, Siysai Düşünceler tarihi<br>Eser Köker, Politikanın İletişimi İletişimin Politikası, Vadi Yayınları, Ankara, 1998.<br>John Keane, Medya ve Demokrasi, Ayrıntı Yay., 1993<br>Süleyman Irvan (Der.), Medya, Kültür, Siyaset, Ark Yay., 1997. |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 80 |
| 1. Ödev | 20 |
| 1. Kısa Sınav | 0 |
| 1. Sözlü Sınav | 0 |
| 2. Ara Sınav | 0 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Assignment | 1 | 15 | 15 |
| Final examination | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Oral Examination | 1 | 10 | 10 |
| Total Workload | 161 | ||
| Total Workload / 25 (Hours) | 6.44 | ||
| dersAKTSKredisi | 6 | ||