Course Name Code Semester T+U Hours Credit ECTS
Political Communication Campaigns HIR 509 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. METİN IŞIK
Course Lecturers
Course Assistants Res. Ass. Damla Karsu Cesur
Course Category
Course Objective This lecture aims to give theory and practice of political communication within chronological and media perspective. On the other hand discussions of the course will continue researching, discussing and designing political communication campaigns.
Course Content political communication
Political advertising
media and political communication
politcal advertising and analysis of campaigns
study on the political campaignc on a chronological way
# Course Learning Outcomes Teaching Methods Assessment Methods
1 valid for all weeks Lecture, Question-Answer, Project Based Learning, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Theoretical base and inrtoduction to the lecture
2 Introduction to the political science, hegemony, state, society
3 Ancient times and political communication; analysis of the regimes
4 Political communication in Middle and New Ages; analysis of the regimes
5 Analysis of the regimes in modern world
6 Presentations
7 Political communication, Political actors; The connections among the political actors, intitutions and society
8 Types of political communication and their functions
9 Political campaigns in historical development
10 Steps in campaigns
11 Presentations
12 Polical marketing and advertisind in mainstream and critical media st.
13 Book report
14 Institutionalized political communication and screened politics
Course Notes Aysel Aziz, Siysal İletişim<br>Ferruh Uztuğ, Siyasal İletişim<br>Emine Yavaşgel, Siyasi iletişim<br>David Thomson, Siyasi Düşünce Tarihi<br>Ayferi Göze, Siysai Düşünceler tarihi<br>Eser Köker, Politikanın İletişimi İletişimin Politikası, Vadi Yayınları, Ankara, 1998.<br>John Keane, Medya ve Demokrasi, Ayrıntı Yay., 1993<br>Süleyman Irvan (Der.), Medya, Kültür, Siyaset, Ark Yay., 1997.
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 80
1. Ödev 20
1. Kısa Sınav 0
1. Sözlü Sınav 0
2. Ara Sınav 0
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 15 15
Final examination 1 15 15
Quiz 1 10 10
Oral Examination 1 10 10
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6