Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Opınıon Research and Spss HIR 502 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. METİN IŞIK
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı The goal of this course is to provide learners to get the research methods public opinion research. Also used to perform data analysis in public opinion research using SPSS (Package for the Social Sciences Programme) aims to teach good.
Dersin İçeriği Types of research. methods and techniques of social research. scientific research. marketing research. public opinion surveys. data analysis and interpretation. social statistics. statistical techniques. SPSS.
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Identify the types of research Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Identify the methods and techniques of social research Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Identify public opinion research Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Design research Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
5 Makes data analysis with SPSS Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Introduction
2 Basic Concepts
3 Types of Research
4 Public opinion research
5 Design research
6 Methods and techniques in public opinion research
7 Applied public opinion research
8 Introduction to Social Statistics
9 Midterm
10 SPSS, Data Coding and Analysis
11 T-testi, Anova
12 Chi-square
13 Regression analysis
14 Factor analysis
Kaynaklar
Ders Notu 1- Celinda C. Lake, Pat Callbek Harper, Kamuoyu Araştırmaları, Eğitim Akademi.
2- Hasan Hüseyin Taylan, ?Sosyal İstatistik Ders Notları?, 2013.
Ders Kaynakları 1- Niyazi Karasar, Bilimsel Araştırma Yöntemi, Nobel, 2013.
2- Kolektif, Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları, Sakarya Kitabevi, 2005.
3- W. L. Neuman, Toplumsal Araştırma Yöntemleri, Yayınodası Yay., 2013.
4- İ. Esen Yıldırım, Kamuoyu Araştırmaları ve Su Tüketim Bilinci Üzerine Uygulamalar, Seçkin Yayıncılık, 2010.
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 40
1. Proje / Tasarım 40
1. Kısa Sınav 10
2. Kısa Sınav 10
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Project / Design 1 20 20
Final examination 1 20 20
Toplam İş Yükü 146
Toplam İş Yükü / 25 (Saat) 5,84
Dersin AKTS Kredisi 6