| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Media Management and Media Planning | HIR 518 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. CENGİZ ERDAL |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | Adopt management of media and planning to the learners. |
| Course Content | Media Planning and Stages, Strategy, Tactics, Planning Budgeting and Sourcing Leaders and Managers |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Define media planning?s stages | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Define the tools of media planning | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Grasp Strategy, Tactics and Planning Relations | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Specify the differences between leader and manager. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 5 | Know the importance of budgeting | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introducition | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 2 | Management Factors | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 3 | Strategy, Tactics, Planning | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 4 | Leadership and Management | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 5 | Alteration Management | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 6 | Customer Relations Management | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 7 | Midterm | |
| 8 | Stages of Media Planning | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 9 | Strategic Planning in Media Managment | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 10 | Media, Advertising and Consumers | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 11 | Budgeting | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 12 | Student Presentations (Media Planning) | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 13 | Student Presentations (Media Planning) | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| 14 | General Review |
| Resources | |
|---|---|
| Course Notes | Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. |
| Course Resources | Jack Z. Sissors, Lincoln Bumba (1989) Advertising Media Planning, NTC Business Books Alison Theaker ve Heather Yaxley ( 2013), ThE Public Relations Strategic Toolkit, Routledge |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 15 |
| 1. Ödev | 10 |
| 1. Proje / Tasarım | 25 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Project / Design | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 146 | ||
| Total Workload / 25 (Hours) | 5.84 | ||
| dersAKTSKredisi | 6 | ||