| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Issues and Crisis Management | HIR 513 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Dr.Öğr.Üyesi KADRİYE KOBAK |
| Course Lecturers | |
| Course Assistants | |
| Course Category | |
| Course Objective | To study crisis management in the public relations campaigns with exercises and examples. To examine how a problem can be solved before becoming a crisis. |
| Course Content | The elements of the problem, problem solving skills, problems become crisis, basic features of crisis, types of crisis, crisis analysisi, crisis solving technics |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Specify the factors of crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Identify the solution methods of crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 | Identify the crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 4 | Identify the differences between the problem and the crisis | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 5 | Prepare crisis plan | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Elements of the Problem | |
| 2 | Dealing Ways | |
| 3 | A Problem Becoming Crisis | |
| 4 | Basic Features of Crisis | |
| 5 | Crisis Types | |
| 6 | Crisis Analysis | |
| 7 | Quiz | |
| 8 | Stages of Crisis Management | |
| 9 | To Do/Not To Do Lists in Crisis Management | |
| 10 | Crisis Committee | |
| 11 | Evaluation of Scenario in Crsis | |
| 12 | Crisis Solving Technics | |
| 13 | Application, Monitoring and Revision | |
| 14 | Project Presentations |
| Resources | |
|---|---|
| Course Notes | Course notes |
| Course Resources | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara. Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat. Sally Stewart (2004)i Medya ile İlişkiler Rehberi, MediaCat Philip Kotler (199) Kotler ve Pazarlama, (çev. Ayşe Özyağcılar) Sistem Yayıncılık Peter F. Drunker (1996), Etkin Yöneticilik (çev.Ahmet Özden-Nuray Tunalı), Eti Kitapları |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | ||||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | ||||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | ||||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 2. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 4. Ödev | 15 |
| 3. Sözlü Sınav | 15 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 20 | 20 |
| Oral Examination | 1 | 5 | 5 |
| Total Workload | 141 | ||
| Total Workload / 25 (Hours) | 5.64 | ||
| dersAKTSKredisi | 6 | ||