1. Eğitim Bilgi Sistemi
  2. Halkla İlişkiler ve Reklamcılık Pr. (Yl) (Tezli)
  3. Ways Of Seeıng, Vısual Culture and Modernıty (2020 - 2021)
Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Ways Of Seeıng, Vısual Culture and Modernıty HIR 517 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Dr.Öğr.Üyesi AYNÜLHAYAT UYBADIN
Dersi Verenler Prof.Dr. YUSUF ADIGÜZEL,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

Comperehending the economic and the cultural dimensions of image and the act of seeing

 
Dersin İçeriği

Interpretting the dominant and the alternative ways of seeing

 
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Comprehends the process of modernization. Lecture, Question-Answer, Discussion, Oral Exam, Project / Design,
2 Grasps visual culture in a historical point of view. Lecture, Question-Answer, Discussion, Oral Exam, Project / Design,
3 Understands that the act of seeing is an ideological process. Lecture, Question-Answer, Discussion, Oral Exam, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Historical frame of modernity
2 Historical frame of modernization
3 The dominant way of seeing: Central perspective
4 Alternative ways of seeing: Iconography and Miniature
5 Visual Culture and Image Culture
6 Mass Communication and Image Culture
7 New Media and Image Culture
8 The transformation of publicity and privacy
9 Urban and Urban Renewal
10 Cybrid Spaces and Cyborgs
11 Presentations
12 Presentations
13 Presentations
14 Course Overview
Kaynaklar
Ders Notu
Ders Kaynakları

Zygmunt Bauman, Küreselleşme, İstanbul: Ayrıntı Yayınları; Zygmunt Bauman Siyaset Arayışı, İstanbul: Metis; David Harvey, Postmodernliğin Durumları, İstanbul: Metis Yayınları; David Harvey, Asi Kentler, İstanbul: Ayrıntı Yayınlar; Richard Sennett, Ten ve Taş, İstanbul: Metis Yayınları; Richard Sennett, Kamusal İnsanın Çöküşü, İstanbul: Ayrıntı, Pavel Florenski, Tersten Perspektif, İstanbul: Metis Yayınları, Erwin Panovsky, Perspektif, İstanbul: Metis Yayınları; Banu Mahir, Osmanlıda Minyatür Sanatı, İstanbul: Kabalcı Kitabevi; Jacques Ranciere, Özgürleşen Seyirci, İstanbul: Metis Yayınları; Jacques Ranciere, Görüntülerin Yazgısı, İstanbul: Versus Yayınları; Chris Hovells, Visual Culture, Malden: Blackwell.
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Sözlü Sınav 20
1. Ödev 20
1. Ara Sınav 40
2. Ödev 20
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Oral Examination 1 8 8
Final examination 1 20 20
Toplam İş Yükü 140
Toplam İş Yükü / 25 (Saat) 5,6
Dersin AKTS Kredisi 6