Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Crm İş Zekası Uygulamaları ISE 420 8 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. LEVENT ÇALLI
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı Analyzing customer behavior, database, technology and statistical methods by businesses are managed. With this course, CRM and business intelligence in enterprises are discussed.
Dersin İçeriği CRM Strategy, CRM Software, Business Intelligence, Data Mining
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 The student knows that CRM Strategies. Lecture, Question-Answer, Discussion, Case Study, Testing, Homework, Project / Design,
2 Students will have information on CRM. Lecture, Question-Answer, Discussion, Group Study, Case Study, Testing, Homework, Project / Design,
3 The student has a knowledge of commercial and Open Source CRM software. Lecture, Question-Answer, Discussion, Group Study, Testing, Homework, Project / Design,
4 Participant knows Business Intelligence and Business Practices . Lecture, Question-Answer, Discussion, Group Study, Case Study, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Customer Expectations and Needs
2 Customer Satisfaction
3 Definition of Customer Relationship Management
4 Operational CRM
5 Analytical CRM
6 Geographic CRM
7 CRM Strategies
8 CRM Software
9 Open Source CRM Software
10 Midterm Exam
11 Components of Business Intelligence Architecture
12 CRM Database Technology
13 Use of the CRM database
14 Data Mining Model and Software
Kaynaklar
Ders Notu Lecture notes
Ders Kaynakları CRM Fundamentals, Scott Kostojohn, Mathew Johnson and Brian Paulen,Springer, 2011
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 X
2 X
3 X
4 X
5 X
6 X
7 X
8 X
9 X
10 X
11 X
12 X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 15
2. Ödev 15
Toplam 100
1. Yıl İçinin Başarıya 40
1. Final 60
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 3 3
Quiz 1 3 3
Assignment 2 3 6
Final examination 1 5 5
Toplam İş Yükü 113
Toplam İş Yükü / 25 (Saat) 4,52
Dersin AKTS Kredisi 5