Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Internatıonal Marketıng Research | UTC 310 | 6 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
Dersi Verenler | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | The purpose of the course is providing both a pratical and scientific research method in international marketing research. |
Dersin İçeriği | In this course, the target country and target customer identification activities will be applied. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Explains fundamental concepts in marketing research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Defines marketing research process and prepares a typical marketing research peojects. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
3 | Assimilates the necessity of scientific approach to international market research. | Lecture, Question-Answer, Discussion, Project Based Learning, | Project / Design, Performance Task, |
4 | Decides to the types of data required and develops suitable scales for research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | Collects, analyzes and interprets the necessary data for target country analysis. | Drilland Practice, Group Study, Project Based Learning, | Testing, Project / Design, |
6 | Collects secondary data for the target company analysis and make the analysis. | Group Study, Project Based Learning, | Testing, Homework, |
7 | Prepares the research report. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Scienific Research Methods in International Marketing Research | |
2 | Scienific Research Methods in International Marketing Research | |
3 | International Marketing Research Process | |
4 | Micro Environment Analysis Before International Marketing Research | |
5 | Secondary Data in International Marketing Analysis | |
6 | Analysis Towards Target Country Identification | |
7 | Qualitative Data Collection Techniques | |
8 | Analysis Towards Target Customer Identification | |
9 | Midterm Examination | |
10 | Case Studies | |
11 | Reporting of International Market Research | |
12 | Company Visits | |
13 | Presentations | |
14 | Presentations |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Providing field knowledge | X | |||||
2 | Developing analytical thinking skills | X | |||||
3 | Developing entrepreneurial personality traits | X | |||||
4 | :Being an entrepreneur and Intrapreneurship | X | |||||
5 | Firm-level problem detection and solution | X | |||||
6 | Problem detection and solution across the economy | X | |||||
7 | Oral and written communication skills | ||||||
8 | Team building and development | ||||||
9 | :Ethical awareness | ||||||
10 | Ethical and social responsibility in problem solving |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 15 |
2. Ödev | 15 |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 3 | 15 | 45 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 129 | ||
Toplam İş Yükü / 25 (Saat) | 5,16 | ||
Dersin AKTS Kredisi | 5 |