| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Esteem Management In Health Instıtutıons | SAY 439 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | none |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. MAHMUT AKBOLAT |
| Dersi Verenler | Prof.Dr. MAHMUT AKBOLAT, |
| Dersin Yardımcıları | res.Asst. Mustafa amarat
|
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Even though the competition is high, it is realized in order to know the concept of corporate reputation in health sector and to see its applications in hospitals. |
| Dersin İçeriği | In this course, the distinction of corporate image and reputation and how it is gained will be discussed for each stakeholder group. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Knows the reputation of health enterprises, health businesses will have information about the management. | Lecture, Discussion, | Testing, Homework, |
| 2 | Have knowledge about different reputation assessments of stakeholders | Lecture, Discussion, | Testing, Homework, |
| 3 | Knows the importance of the reputation of health institutions | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | What is Reputation Management | |
| 2 | Importance of Social Partners (Stakeholders) and their Role in Identification | |
| 3 | Differences between reputation, image and identity | |
| 4 | Approaches to corporate reputation | |
| 5 | Reputation Research | |
| 6 | Reputation Management Processes | |
| 7 | Impact of Reputation on Business Results | |
| 8 | mid term | |
| 9 | Corporate Brand Strategies and Reputation Management | |
| 10 | Corporate Communication and Reputation | |
| 11 | The importance of corporate communication and reputation | |
| 12 | Reputation Research in Health Institutions | |
| 13 | Hospital Reputation Case Studies | |
| 14 | Final |
| Kaynaklar | |
|---|---|
| Ders Notu |
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| Ders Kaynakları |
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| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To gain competencies specific to the field of health management | X | |||||
| 2 | Gaining innovation and entrepreneurship characteristics in the health sector | X | |||||
| 3 | To make effective, oral and written communication and professional presentations | X | |||||
| 4 | Gaining the ability to access / access up-to-date health management information and transfer it to teammates | X | |||||
| 5 | Analyzing organizational data | X | |||||
| 6 | Using leadership skills in solving current problems | X | |||||
| 7 | To have the awareness of responsibility required by the health ecosystem | X | |||||
| 8 | To behave legally and ethically in health service delivery | X | |||||
| 9 | Evaluating the global context affecting healthcare delivery | X | |||||
| 10 | To grasp / understand / interpret the development in global health services | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| 3. Kısa Sınav | 10 |
| 4. Kısa Sınav | 10 |
| 5. Kısa Sınav | 10 |
| Toplam | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 20 | 20 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 119 | ||
| Toplam İş Yükü / 25 (Saat) | 4,76 | ||
| Dersin AKTS Kredisi | 5 | ||