| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Servıce Marketıng | ISL 463 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. SEMİH OKUTAN |
| Dersi Verenler | Doç.Dr. SEMİH OKUTAN, |
| Dersin Yardımcıları | Res.Ass. Çiğdem UĞAN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The aim of this course is to explain students fundamental concepts in service marketing.
|
| Dersin İçeriği | This course consists of analyzing the definition of service marketing and environmental conditions that affect service marketing business and explaining service marketing mix which is service marketing elements.
|
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Explain basic concepts and topics concerning services marketing | Lecture, Discussion, | Testing, Homework, |
| 2 | To analyse and create the services marketing mix | Lecture, Discussion, | Testing, Homework, |
| 3 | To synthesise the concepts of service quality, customer expectations and customer satisfaction and make suggestion for marketing practices | Lecture, Discussion, | Testing, Homework, |
| 4 | Understands the concept of product design in services and formulates service design practices for various service sectors | Lecture, Discussion, | Testing, Homework, |
| 5 | Makes analysis regarding supply and demand management for services and create marketing strategies in light of these analyse | Lecture, Discussion, | Testing, Homework, |
| 6 | To explain the fundamental concepts in relation to pricing decisions in services industry and able to develop pricing strategies | Lecture, Discussion, | Testing, Homework, |
| 7 | Understands the SERVICESCAPE concept and applies it | Lecture, Discussion, | Testing, Homework, |
| 8 | Understands the fundamentals of yield management, analyzes and applies it. | Lecture, Discussion, | Testing, Homework, |
| 9 | Knows and applies marketing strategies. | Lecture, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to service marketing | |
| 2 | Customer Satisfaction and service quality | |
| 3 | Customer expectations management | |
| 4 | Consumer behavior and perceptions of service quality | |
| 5 | Service cape in service offer | |
| 6 | Product concept in service marketing | |
| 7 | New service design | |
| 8 | Pricing in service marketing | |
| 9 | MIDTERM EXAMS | |
| 10 | Yield management | |
| 11 | Supply management in service sector | |
| 12 | Demand management in service sector | |
| 13 | Customer retention ways | |
| 14 | Case studies |
| Kaynaklar | |
|---|---|
| Ders Notu | Öztürk Ayşe, Hizmet Pazarlaması,, Ekin Kitabevi, 2006. |
| Ders Kaynakları | Öztürk Ayşe, Hizmet Pazarlaması,, Ekin Kitabevi, 2006. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To gain competencies specific to the field of health management | X | |||||
| 2 | Gaining innovation and entrepreneurship characteristics in the health sector | X | |||||
| 3 | To make effective, oral and written communication and professional presentations | X | |||||
| 4 | Gaining the ability to access / access up-to-date health management information and transfer it to teammates | X | |||||
| 5 | Analyzing organizational data | X | |||||
| 6 | Using leadership skills in solving current problems | X | |||||
| 7 | To have the awareness of responsibility required by the health ecosystem | X | |||||
| 8 | To behave legally and ethically in health service delivery | X | |||||
| 9 | Evaluating the global context affecting healthcare delivery | X | |||||
| 10 | To grasp / understand / interpret the development in global health services | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 10 |
| 2. Kısa Sınav | 10 |
| 1. Ödev | 30 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 8 | 8 |
| Assignment | 1 | 12 | 12 |
| Final examination | 1 | 16 | 16 |
| Quiz | 2 | 5 | 10 |
| Toplam İş Yükü | 126 | ||
| Toplam İş Yükü / 25 (Saat) | 5,04 | ||
| Dersin AKTS Kredisi | 5 | ||