| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Marketıng Communıcatıon | ISL 424 | 8 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi AYHAN SERHATERİ |
| Dersi Verenler | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
| Dersin Yardımcıları | Res. Asst. Merve TÜRKMEN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The purpose of marketing communication is to help organization’s product, brand or the organization itself, to be known by target audience and inform consumers about the product or the organization. This course’s topic is to learn how to plan marketing communication and activities in this environment. |
| Dersin İçeriği | On the purpose of increasing the communication knowledge of students’ who have basic marketing knowledge, marketing and communication topics will be investigated simultaneously and interactively. Course’s aim is to introduce the field. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describes and gives examples for the basic concepts regarding marketing | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, | Testing, Homework, |
| 2 | Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management | Lecture, Discussion, Brain Storming, Self Study, | Testing, Homework, |
| 3 | Explains the causes of consumer behavior and derives some consclusions for the marketing management | Lecture, Discussion, Self Study, | Testing, Homework, |
| 4 | Explains marketing information system and identifies the nescessary information needs and the analysis | Lecture, Self Study, | Testing, Homework, |
| 5 | Describes the concepts of market segmentation, target market selection and show the market segmentation process as well as target market selection | Lecture, Question-Answer, Discussion, Group Study, | Testing, Homework, |
| 6 | Analyzes the basic marketing components and organizes their places in marketing process. | Lecture, Group Study, Self Study, | Testing, Homework, |
| 7 | Analyzes the marketing activities of a business and generates the marketing program | Lecture, Discussion, Group Study, Self Study, | Testing, Homework, |
| 8 | Evaluates and analysis recent developments and changes taking place in the market environment with a strategic and rational perspective and develops marketing programs | Lecture, Case Study, Self Study, | Testing, Homework, |
| 9 | Follows the developments in the market and uses these developments in the formation of new marketing strategies | Lecture, Question-Answer, Discussion, Group Study, Case Study, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Basic Principles of Communication and Communication Technology | |
| 2 | Persuasion and Communication Psychology | |
| 3 | Communication Barriers and Traps in Marketing | |
| 4 | Communication Mix in Marketing | |
| 5 | Internal Communication in Marketing | |
| 6 | Nonverbal Communication and Body Language in Marketing | |
| 7 | Presentation Techniques for Marketing | |
| 8 | Mid-term Exam | |
| 9 | Group Dynamics and Group Communication | |
| 10 | Sales Communication | |
| 11 | Public Relations as a Communication Tool and Communication | |
| 12 | Marketing Communication in Cyberspace | |
| 13 | Culture and Communication in International Marketing | |
| 14 | Marketing Communication Ethics |
| Kaynaklar | |
|---|---|
| Ders Notu | Slides related to course and various websites with internet sources |
| Ders Kaynakları | Yavuz Odabaşı, Mine Oyman, Pazarlama İletişimi Yönetimi, Mediacat Yayıncılık / İş Kitabı Dizisi, 2011 İknanın Psikolojisi, MediaCat Kitapları, Robert B. Cialdini Satışın Kutsal Kitabı, MediaCat Kitapları, Jeffrey Gitomer Gizli İkna Taktikleri, Yakamoz Yayınları, Kevin Hogan Satışın 10 Altın Kuralı (Ciltsiz), MediaCat Kitapları, A. TanerÖzdeş Satışta Başarı, Remzi Kitabevi, Frank Bettger Başarılı Satış Taktikleri ve Satış Öyküleri, Omega Yayınları, Timuçin Fındık Nöro Marketing, MediaCat Kitapları, Patrick Renvoisé & Christophe Morin Dijital Çağda İçerik Yönetiminin Kuralları, MediaCat Kitapları, Ann Handley & C.C. Chapman Pazarlama İletişiminde Sosyal Medya, Optimist Kitap, Salih Seçkin Sevinç Satış Sanatı, Optimist Kitap, Philip Delves Broughton |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 25 |
| 1. Performans Görevi (Uygulama) | 25 |
| 1. Ara Sınav | 25 |
| 2. Ödev | 25 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 2 | 5 | 10 |
| Performance Task (Application) | 1 | 5 | 5 |
| Final examination | 1 | 13 | 13 |
| Toplam İş Yükü | 118 | ||
| Toplam İş Yükü / 25 (Saat) | 4,72 | ||
| Dersin AKTS Kredisi | 5 | ||