Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Strategıc Marketıng | ISL 420 | 8 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. HAYRETTİN ZENGİN |
Dersi Verenler | Prof.Dr. HAYRETTİN ZENGİN, |
Dersin Yardımcıları | Res.Asst.Emre YILDIRIM |
Dersin Kategorisi | Diğer |
Dersin Amacı | The main purpose of this course is to improve strategic perspective in the marketing area |
Dersin İçeriği | In this course, strategic topics will be covered as fallowings |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Interprets strategic thinking and strategic perspective | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Explains strategic marketing planning | Lecture, Discussion, Case Study, Problem Solving, | Homework, Project / Design, |
3 | Carries out SWOT analysis and formulates marketing programs | Lecture, Discussion, Group Study, Brain Storming, Self Study, | Testing, Homework, Performance Task, |
4 | Explains competitive analysis and privides examples from the marketing practices | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
5 | Does customer analysis and develops market segmentation choices | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, |
6 | Explains the concept of positioning and provides examples in regard to its implementation | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
7 | Analysez and interprets marketing strategies | Lecture, Discussion, Case Study, | Testing, Homework, Performance Task, |
8 | Examines product life cycle stages and develops suitable marketing strategies | Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
9 | Explains the concept of performance evaluation and implements the evaluation process | Lecture, Discussion, Problem Solving, | Testing, Homework, |
10 | Carries out sector analyses and drive conclusions from this analysis | Discussion, Case Study, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Strategic Thinking | |
2 | Strategic Marketing Targets | |
3 | Strategic Analiysis and Market (Profit) Opportunities | |
4 | Corporate Analiysis | |
5 | Customer Analiysis | |
6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
8 | Marketing Strategies | |
9 | MİDTERM EXAM | |
10 | Marketing Strategies for Emerging Markets | |
11 | Marketing Strategies for Mature Markets | |
12 | Marketing Strategies for Decreasing Markets and Crises | |
13 | Marketing Strategies in terms of Market Positioning | |
14 | Application of Marketing Strategies |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 80 |
1. Kısa Sınav | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 40 |
1. Final | 60 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Performance Task (Application) | 1 | 10 | 10 |
Performance Task (Seminar) | 1 | 10 | 10 |
Final examination | 1 | 15 | 15 |
Toplam İş Yükü | 135 | ||
Toplam İş Yükü / 25 (Saat) | 5,4 | ||
Dersin AKTS Kredisi | 5 |