| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Advertısıng and Promotıon | ISL 427 | 7 | 2 + 0 | 2 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU |
| Dersi Verenler | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
| Dersin Yardımcıları | Res.Asst.Emre YILDIRIM |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The main purpose of this course is to improve advertising and promotion perspective in the marketing area |
| Dersin İçeriği | İn this course, advertising and promotion topics will be covered as fallowings |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | To improve Media Planning Capabilities | Lecture, Drilland Practice, Demonstration, Self Study, | Testing, Homework, |
| 2 | To distinguish how to chose an advertisment medium | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 3 | To improve communication skills | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 4 | To improve public relations and publicity | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 5 | To apply advertising skills in marketing | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 6 | to identify advertisement effectiveness measurement | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 7 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 8 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 9 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 10 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 11 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 12 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 13 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 14 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, | |
| 15 | Lecture, Question-Answer, Discussion, Drilland Practice, Group Study, | Testing, Homework, Performance Task, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | İntroduction to Advertising and Promotion | |
| 2 | Cultur, Public and İdentitiy | |
| 3 | İnteractivity and Change | |
| 4 | Human Society | |
| 5 | Customer Behavior | |
| 6 | Life Style | |
| 7 | Team of the Advertising | |
| 8 | Promotion: Advertising, Public Relations, Sales Promotion, and Publicity | |
| 9 | MIDTERM EXAM | |
| 10 | Communication Process | |
| 11 | Management of Relationships | |
| 12 | Media Planning | |
| 13 | Management of Perceptions | |
| 14 | Action Plan for Promotion |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 40 |
| 1. Ödev | 30 |
| 2. Ödev | 30 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 2 | 15 | 30 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 130 | ||
| Toplam İş Yükü / 25 (Saat) | 5,2 | ||
| Dersin AKTS Kredisi | 5 | ||