Course Name Code Semester T+U Hours Credit ECTS
Internet Marketing ISL 328 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers Dr.Öğr.Üyesi AYHAN SERHATERİ,
Course Assistants Res.Asst. Emre YILDIRIM
Course Category
Course Objective Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Course Content Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To use management and technological medhods as MIS for Analitical Thinging. Lecture, Drilland Practice, Demonstration, Group Study, Testing, Homework,
2 To operate interdisiplinmary team work Lecture, Group Study, Testing, Homework,
3 To demonstrate Lifetime learning behavior as an innovator and enterpreneur Lecture, Drilland Practice, Demonstration, Group Study, Testing, Homework,
4 To use ability for communication Lecture, Discussion, Demonstration, Testing, Homework,
5 To use internet opportunities Lecture, Motivations to Show, Testing, Homework,
6 To apply İnternet capabilities for marketing Lecture, Group Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Internet as a direct marketing intermediary
2 Beginning of the Internet
3 Markets in the Internet
4 Superiority of the Internet Marketing
5 Structure for Internet Marketing
6 Marketing Process via Internet
7 Improvement of Marketing Mix in terms of Internet
8 Virtual Shopping Models
9 Midterm Exam
10 Marketing Strategies in the Internet
11 Marketing researches in the Internet
12 Advertising in the Internet
13 Marketing Aplications in the Internet
14 Facing Problems in the Internet
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 25
2. Ödev 25
1. Ara Sınav 25
1. Performans Görevi (Seminer) 25
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5