Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Retaıl Management ISL 324 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. FARUK ANIL KONUK
Dersi Verenler Prof.Dr. FARUK ANIL KONUK,
Dersin Yardımcıları Res.Asst.Emre YILDIRIM
Dersin Kategorisi Diğer
Dersin Amacı To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing
Dersin İçeriği
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Define Retailing Concepts Lecture, Discussion, Testing, Homework,
2 Have knowledhe about retailing competitive strategies and give examples Lecture, Discussion, Testing, Homework,
3 Analyze retail product assorment, pricing, promotion concepts Lecture, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Retail, Retailing, Retail Selling Concept
2 Types of Retailers
3 Consumer Purchase Behavior
4 Competition in Retailing Sector and New Strategies
5 Retailer Site Selection
6 Store Planning, Design, Visual Communication
7 Planning Product Assorment
8 Private Label
9 Mid-term Exam
10 Purchasing Systems
11 Pricing
12 Retail Communication Mix
13 Electronic Retailing
14 Customer Relationship Management
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 20
2. Ödev 10
3. Ödev 10
1. Ara Sınav 60
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 1 1
Performance Task (Laboratory) 1 20 20
Toplam İş Yükü 131
Toplam İş Yükü / 25 (Saat) 5,24
Dersin AKTS Kredisi 5