Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Publıc Relatıons | ISL 320 | 6 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU |
Dersi Verenler | Doç.Dr. YUSUF ARSLAN, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication. |
Dersin İçeriği | To learn as a business function PR and as a PR tool communication and related concepts, methods, tools.. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Understanding PR and communication concepts | Lecture, Discussion, | Testing, |
2 | Understanding the importance of PR and communication | Lecture, Discussion, | Testing, |
3 | Understanding and analysing the relations btween business organization and social structures | Lecture, Discussion, | Testing, |
4 | Making PR and communication policy | Lecture, Discussion, | Testing, |
5 | To define and use of the communication methods and tools | Lecture, Drilland Practice, | Testing, |
6 | Understanding the role of PR and communication in development an institutional identity | Lecture, Discussion, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Public Relations (PR) and communication concepts | |
2 | Development, reasons and necessty of PR | |
3 | PR function and organization in business | |
4 | PR proces | |
5 | Communication methods in PR | |
6 | Communication methods in PR | |
7 | Communication tools in PR | |
8 | Communication tools in PR | |
9 | EXAM | |
10 | Defination of institutional identity in business organizations | |
11 | İnportance of PR in solving institutional identity problems of business organizations | |
12 | Internal PR | |
13 | PR and communication aplications | |
14 | PR and communication aplications |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 55 |
1. Kısa Sınav | 15 |
2. Kısa Sınav | 15 |
3. Kısa Sınav | 15 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 2 | 10 | 20 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 15 | 15 |
Toplam İş Yükü | 135 | ||
Toplam İş Yükü / 25 (Saat) | 5,4 | ||
Dersin AKTS Kredisi | 5 |