Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Project | IHR 523 | 2 | 0 + 0 | 0 | 20 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Doç.Dr. AYDA İNANÇ |
Dersi Verenler | Prof.Dr. METİN IŞIK, Doç.Dr. CENGİZ ERDAL, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Doç.Dr. KADRİYE KOBAK, Doç.Dr. ÇİĞDEM ÇALAPKULU, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | In this lesson, as well as presentation of tools and equipment with their operating principles used during the project work, how to calculate, analyse and interpret outputs from those tools and equipment are explained to students. In addition, to bring students to own skill to be able to analyse, evaluate, and interpret of outputs of completed scientific studies complying in ethical rules and to be able to convert their studies to scientific written text in a suitable format are also aimed. |
Dersin İçeriği | The field of the thesis, introduction of the media and tools and equipment to be used, to show the working principles of tools and equipment |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Makes a Pr or Advertising project. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Medias and its limitations used for the project study | |
2 | Medias and its limitations used for the project study | |
3 | The working principle of each of tools and equipment to be used for scientific studies | |
4 | The working principle of each of tools and equipment to be used for scientific studies | |
5 | Use of software, tools and equipment in the study method | |
6 | Use of software, tools and equipment in the study method | |
7 | Design a scientific study | |
8 | Design a scientific study | |
9 | Preliminary test of the study and detection of its subsequent defects | |
10 | Presentation of methods and findings of the study by using table, visual aids such as graphic. | |
11 | Presentation of methods and findings of the study by using table, visual aids such as graphic. | |
12 | Statistical program to be used in this study | |
13 | Statistical program to be used in this study | |
14 | Statistical program to be used in this study |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
10 | To apprehend the importance of PR for image, reputation and brand |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 100 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 40 |
1. Final | 60 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 5 | 80 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 16 | 256 |
Mid-terms | 1 | 55 | 55 |
Final examination | 1 | 55 | 55 |
Project / Design | 1 | 50 | 50 |
Toplam İş Yükü | 496 | ||
Toplam İş Yükü / 25 (Saat) | 19,84 | ||
Dersin AKTS Kredisi | 20 |