Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Communıcatıon Research Methods MCS 503 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili İngilizce
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Zorunlu
Dersin Koordinatörü Prof.Dr. AYTEKİN İŞMAN
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı

This course aims to introduce students to the basics of quantitative communication research. As such, it covers essential ideas in theory, hypothesis generation, research design, instrumentation, data collection, and data analysis.

Dersin İçeriği

Related topics on validity, reliability, and ethical issues in conducting research on humans are also covered. An important portion of the class is devoted to a survey of univariate statistics, which includes topics on the nature of quantitative data, the logic of statistical inference, and various statistical tests such as analysis of variance, regression, nonparametric statistics, and time series analysis.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Students will learn how to experience analyzing data, computing statistics, and performing some of the other data related activities in the class Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Students will develop analytical thinking skills Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Project / Design,
3 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework,
4 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Introduction to Communication Research
2 Planning and Strategy Development & Developing and Pretesting Concepts, Messages, and Materials
3 Implementing the Program & Assessing Effectiveness and Making Refinements
4 Qualitative Research Methods
5 Analyzing Qualitative Data
6 Surveys/Questionnaires and Descriptive Statistics
7 Experimental Research and Inferential Statistics
8 Researching Online Behavior/Social Media
9 Reporting Research Results
10 Differences Between Qualitative and Quantitative Research Methods
11 Qualitative Research Methods
12 Quasi-Quantitative Research Methods: Pretesting Messages and Materials
13 Quantitative Research Methods
14 Additional Research Methods
Kaynaklar
Ders Notu
Ders Kaynakları

Green, S.B., & Salkind, N.J. (2007). Using SPSS for Windows and Macintosh: Analyzing and understanding data (5th. ed.). Upper Saddle River, NJ: Prentice Hall. (ISBN 0131890255; ppk) Hayes, A. F. (2005). Statistical methods for communication science. Mahwah, NJ: Lawrence Erlbaum Associates.

Kerlinger, F. N. , & Lee, H. (2000). Foundations of Behavioral Research (4th ed.) Harcourt. (ISBN: 0-15-507897-6, Hardcover) Publication Manual of the American Psychological Association (6th ed.).

Williams, F., & Monge, P. (2000). Reasoning with statistics: How to read quantitative research (5th ed.). New York: Harcourt College Publishers.

Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 10
1. Ödev 30
2. Kısa Sınav 10
Toplam 100
1. Final 40
1. Yıl İçinin Başarıya 60
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 1 1
Assignment 1 5 5
Project / Design 1 20 20
Performance Task (Application) 1 10 10
Performance Task (Seminar) 1 10 10
Final examination 1 10 10
Toplam İş Yükü 162
Toplam İş Yükü / 25 (Saat) 6,48
Dersin AKTS Kredisi 6