Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Strategıc Marketıng | SBF 480 | 8 | 3 + 0 | 3 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe / İngilizce |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. FARUK ANIL KONUK |
Dersi Verenler | Prof.Dr. FARUK ANIL KONUK, |
Dersin Yardımcıları | Research Assistants |
Dersin Kategorisi | Diğer |
Dersin Amacı | The main purpose of this course is to improve strategic perspective in the marketing area |
Dersin İçeriği | İn this course, strategic topics will be covered as fallowings |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Interprets strategic thinking and strategic perspective | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, Homework, |
2 | Explains strategic marketing planning | Discussion, Problem Solving, Case Study, Lecture, | Homework, Project / Design, |
3 | Carries out SWOT analysis and formulates marketing programs | Lecture, Brain Storming, Self Study, Discussion, Group Study, | Oral Exam, Homework, |
4 | Explains competitive analysis and privides examples from the marketing practices | Discussion, Question-Answer, Case Study, Lecture, | Oral Exam, Testing, |
5 | Does customer analysis and develops market segmentation choices | Lecture, Case Study, Self Study, Question-Answer, Discussion, | Testing, Homework, |
6 | Explains the concept of positioning and provides examples in regard to its implementation | Discussion, Question-Answer, Case Study, Lecture, | Homework, Testing, |
7 | Analysez and interprets marketing strategies | Lecture, Case Study, Discussion, | Homework, Testing, Oral Exam, |
8 | Examines product life cycle stages and develops suitable marketing strategies | Question-Answer, Discussion, Case Study, Self Study, | Oral Exam, Homework, Testing, |
9 | Explains the concept of performance evaluation and implements the evaluation process | Problem Solving, Lecture, Discussion, | Testing, Homework, |
10 | Discussion, Case Study, | Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Strategic Thinking | |
2 | Strategic Marketing Targets | |
3 | Strategic Analiysis and Market (Profit) Opportunities | |
4 | Corporate Analiysis | |
5 | Customer Analiysis | |
6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
8 | Marketing Strategies | |
9 | MİDTERM EXAM | |
10 | Marketing Strategies for Emerging Markets | |
11 | Marketing Strategies for Mature Markets | |
12 | Marketing Strategies for Decreasing Markets and Crises | |
13 | Marketing Strategies in terms of Market Positioning | |
14 | Application of Marketing Strategies |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand the economic problems but also to construct a model and defend in meaningful way. | X | |||||
2 | They have knowledge about the microeconomic theory. | X | |||||
3 | They have knowledge about the macroeconomic theory. | X | |||||
4 | They have knowledge about the international economic theory. | X | |||||
5 | They have ability to use mathematical and statistical methods. | X | |||||
6 | They have ability to utilize fundamental econometric theories to provide economic problems. | X | |||||
7 | They are intended to be expert in one of non departmental fields that they choose from the list of marketing, management, human resources management, corporate finance, public administration, and tourism management. | X | |||||
8 | They are intended to be expert in one of departmental fields that they choose from the list of public finance, agricultural, environmental, natural resources, labor economics, economics of industrial organization, economics of property rights, international finance, money and banking, economic growth and development. | X | |||||
9 | They have necessary knowledge of law and related skills that needed in both public and private sector. | X | |||||
10 | They have necessary accountancy skills that needed in both public and private sector. | X | |||||
11 | They have written and oral communication skills in a foreign language as well as in their native language. | X | |||||
12 | They know how to use computer programs in both daily office usage and statistical data evaluations. | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 100 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
Mid-terms | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Performance Task (Laboratory) | 1 | 10 | 10 |
Toplam İş Yükü | 78 | ||
Toplam İş Yükü / 25 (Saat) | 3,12 | ||
Dersin AKTS Kredisi | 5 |