Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Advertısıng Socıology IHR 536 0 3 + 0 3 7
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. AYDA İNANÇ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı
Dersin İçeriği
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Demonstration, Portfolio,
2 Demonstration, Performance Task,
Hafta Ders Konuları Ön Hazırlık
1 ıntroduction
2 Culture and advertising
3 The effects of ads on society
4 The effects of ads on society (continued)
5 Consumption types and critical thougts on consumption
6 Consumption types and critical thougts on consumption (continued)
7 midterm
8 Advertising and social class relationship and the impact of advertising on identity building
9 The impact of advertising messages on gender
10 The use of celebrity and sexuality as an ad appeal in advertisements
11 Persuasion process in advertising
12 Social responsibility ads
13 Impact of ads on children
14 Political ads
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 10
2. Kısa Sınav 20
Toplam 100
1. Final 50
1. Yıl İçinin Başarıya 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 30 30
Toplam İş Yükü 172
Toplam İş Yükü / 25 (Saat) 6,88
Dersin AKTS Kredisi 7