Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Advertısıng Socıology | IHR 536 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. AYDA İNANÇ |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | |
Dersin İçeriği |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Demonstration, | Portfolio, | |
2 | Demonstration, | Performance Task, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | ıntroduction | |
2 | Culture and advertising | |
3 | The effects of ads on society | |
4 | The effects of ads on society (continued) | |
5 | Consumption types and critical thougts on consumption | |
6 | Consumption types and critical thougts on consumption (continued) | |
7 | midterm | |
8 | Advertising and social class relationship and the impact of advertising on identity building | |
9 | The impact of advertising messages on gender | |
10 | The use of celebrity and sexuality as an ad appeal in advertisements | |
11 | Persuasion process in advertising | |
12 | Social responsibility ads | |
13 | Impact of ads on children | |
14 | Political ads |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
10 | To apprehend the importance of PR for image, reputation and brand | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
1. Ödev | 10 |
2. Kısa Sınav | 20 |
Toplam | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 4 | 64 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 30 | 30 |
Toplam İş Yükü | 172 | ||
Toplam İş Yükü / 25 (Saat) | 6,88 | ||
Dersin AKTS Kredisi | 7 |