Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Brand Communıcatıon and Management | IHR 527 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. CENGİZ ERDAL |
Dersi Verenler | Doç.Dr. CENGİZ ERDAL, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | To give an ides of the importance of branding. |
Dersin İçeriği | Branding as a strategic management. Phases of branding Branding, image and reputation. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Explains the importance of branding | Lecture, Question-Answer, Discussion, Drilland Practice, Case Study, Project Based Learning, | Testing, Homework, Project / Design, |
2 | Explains the relation between branding, image and reputation | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, Project / Design, |
3 | Explains the relation between brand and consumer relation | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, | Testing, Homework, Project / Design, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction | |
2 | History of branding | |
3 | Brand and branding in today's World | |
4 | Brand and communication | |
5 | Elements of brand communication | |
6 | Strategy, Tactic and Planning | |
7 | Midterm Exam | |
8 | Strategic management in brand communication | |
9 | Case studies from Turkey regarding brand management-1 | |
10 | Case studies from Turkey regarding brand management-2 | |
11 | Case studies from the world regarding brand management-1 | |
12 | Case studies from the world regarding brand management-2 | |
13 | Student presentations-1 | |
14 | Student presentations-2 |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları | Strategic Brand Management - Kevin Lane Keller |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
10 | To apprehend the importance of PR for image, reputation and brand | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Kısa Sınav | 10 |
1. Ödev | 10 |
1. Proje / Tasarım | 30 |
Toplam | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 10 | 10 |
Project / Design | 1 | 20 | 20 |
Final examination | 1 | 20 | 20 |
Toplam İş Yükü | 166 | ||
Toplam İş Yükü / 25 (Saat) | 6,64 | ||
Dersin AKTS Kredisi | 7 |