| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Crıtıcal Communıcatıon Theorıes | IHR 511 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. METİN IŞIK |
| Dersi Verenler | Prof.Dr. METİN IŞIK, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | It is aimed to examine, knowing that communication is a interdisciplinary science,theories, models and approaches up to the present. |
| Dersin İçeriği | In this couse the goal is to provide learners communicative theories, models and approaches. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Comprehend the basic approaches to the communication. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Get knowledge about communcation theories. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 3 |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Conceptual Framework: Mass and public, Models | |
| 2 | Basic Approaches to the communication | |
| 3 | Efficiency Surveys | |
| 4 | Newcomp Model | |
| 5 | Maletzke Model | |
| 6 | Uses and Gratifications Theory | |
| 7 | Diffusion Theory | |
| 8 | Midterm | |
| 9 | Socialization Theory | |
| 10 | Agenda-Setting Theory | |
| 11 | Gate Keeper Theory | |
| 12 | Nurture Theory | |
| 13 | Cultural Imperialism Theory | |
| 14 | Discussion and Evaluation |
| Kaynaklar | |
|---|---|
| Ders Notu | Metin Işık, Kitle İletişim Teorilerine Giriş, Eğitim Kitabevi |
| Ders Kaynakları | Konca Yumlu, Kitle İletişim Kuram ve Araştırmaları, Nam Basım, Mc Quail Denis ve Swen Windahl, İletişim Modelleri, İmaj Yayınları, Yasemin İnceoğlu, Medya ve Çocuk Rehberi, Eğitim Kitabevi, Nurdoğan Rigel, Rüya Körleşmesi, Der Yayınları. |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 100 |
| Toplam | 100 |
| 6. Final | 50 |
| 5. Yıl İçinin Başarıya | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 15 | 15 |
| Final examination | 2 | 15 | 30 |
| Oral Examination | 1 | 10 | 10 |
| Toplam İş Yükü | 176 | ||
| Toplam İş Yükü / 25 (Saat) | 7,04 | ||
| Dersin AKTS Kredisi | 7 | ||